IMD MBAs immersed in innovation

Professor Cyril Bouquet leads the MBA class through an intense week for the Debiopharm-Inartis Challenge.

Over the course of last week, the MBAs gathered information, created new ideas, protoyped, pitched and much more. They spent time in Renens at the innovation incubator UniverCité and visited a number of healthcare sites in Vaud and Geneva as part of their challenge to improve the lives of patients.

The great projects they conceptualized will be entered into a real call for innovative projects: the Debiopharm-Inartis challenge whose winners will be chosen later in May and for which prizes include up to CHF 50,000 in cash and more in kind. Let’s wish the teams luck!

A big thanks to our friends at Debiopharm, the Inartis foundation, and our associates, business model specialists Alexander Osterwalder and Greg Bernarda, as well as Greg Serikoff and the rest of the Codesign-it! team in Paris, Christian Saclier, Head of Industrial Design at Nestlé, and many others who helped make the week a great success.

To find out more about what went on:

IMD News Story: IMD MBAs immersed in innovation

Video: Introducing the Debiopharm-Inartis challenge at IMD
Video: Day 1
Video: Day 2
Video: IMD’s MBAs Prototyping Ideas in the Makerspace

Media coverage: Tout un Monde from Swiss Radio RTS on IMD improving innovation with Design Thinking (in French)