From city of Nespresso to city of Starbucks

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Today’s guest entry is by Wayne Su, who is sharing his thoughts on his company engagement project from Seattle, US

Never did I think that I would have the opportunity to work in Seattle Washington for 5 full weeks while still pursuing my MBA at IMD, not to mention to have the chance to devise go-to-market strategies for a project that encompasses all the fields I have always been eager to explore, including IoT, e-commerce and digital marketing. Continue reading “From city of Nespresso to city of Starbucks”