Today’s insight into the MBA ICPs comes from Swiss Philipp Bächtold, who is working with team members Bryant Chen (Taiwanese), Sandeep Kusnure (British) and Riccardo Paccapelo (Italian). They are supported by one of our Marketing Professors, John Walsh (Irish).
Bruno has already introduced our readers to the seven-week International Consulting Project (ICP) which started almost two weeks ago. The client of our team is a global automotive part supplier, who wants us to look into the dynamics of his aftermarket business. As I write this, I am sitting in the train coming back from our first business trip to the UK. Here are some interesting insights. Continue reading “Visiting our ICP client in the UK”