Day 3 of the IMD Innovation Week

I’m told it’s day 3 of Innovation week, however there are moments where I am not so sure! Today has been a whirlwind of discussion and activity as we ventured out of the traditional business school environment and into the tangible reality of innovation and design. 

The challenge of taking the UEFA EURO Fan experience to the next level has been accepted enthusiastically by the class. Each of the 18 teams are now coming to terms with the obstacles that stand in the way of their ambitious design goals and there is a real buzz about the place… 

Peter grappling with the endless possibilities of MDF

Our new location for the next 2 days is the 3rd floor of the UniverCité Coworking design space, a short bus ride away from the centre of Lausanne. Large warehouse-like working areas make up the top floor of this industrial looking building and there is a somewhat controlled chaos of desks, flipcharts, start-ups and people strewn across any and all of the available space here. It’s hard to tell exactly what’s going on, but something reassures you that, whatever it is, it’s pretty exciting and you should definitely be getting involved!

Alfresco dining meets innovation warehouse

Coming from a start-up myself I was fairly confident that I would have something to bring to the table this week. I’ve dabbled in a bit of innovation here and there I thought and I’ve definitely been to enough football games in my time…

… turns out however, it’s a touch trickier than I had anticipated. Apparently there are a lot of really useful design principles and working methodologies (such as parkour) which have the added benefit of guiding you away from coming up with something that is designed entirely with yourself in mind. Who knew?

Marta from ECAL in action!

So, after a few soul searching moments where I tried to understand my own relevance in the world I awoke to the fact that my team were getting on with things and slowly but surely our idea was beginning to take shape. We are specifically putting the experience of families at the heart of our work for UEFA and after each carefully considered iteration you truly begin to appreciate the investment, dedication and team work required to bring about significant innovation…

As Philippe Starck once said “Getting to the heart of things, is never easy”, but hopefully 2 days is still enough time!

Alex Berry