The IMD MBA Assessment Day, New Delhi

Ruchi Senthil shares her experience of the IMD MBA Assessment Day in New Delhi.

“I attended the IMD Assessment day in New Delhi, India on 14 March 2019 and what an amazing experience it was! Prior to my application to IMD, I had read numerous blog posts and spoken to IMD alumni who could not stop gushing over the Assessment Day. So it was not like I wasn’t prepared for it. But what I saw…. and what I experienced, far exceeded my expectations. While the day was challenging both mentally and physically – it was by far the most inclusive, tailored and personalised approach to MBA participant selection I have witnessed since I started my own MBA journey.

Since IMD was always amongst my top schools to pursue an MBA, travelling to Lausanne for the Assessment Day was something I expected and accepted because it would give me a shot at studying at such a prestigious school. However, I was mildly surprised, and to some extent disappointed, when I realised that IMD was pulling no stops at enrolling the crème de la crème for their MBA program by expanding their interview process to places outside of Lausanne – New Delhi being one of them.

While it saved me quite a lot of money, I wondered if they would be able to replicate the same atmosphere that I would have experienced in Lausanne. Overall, I did miss the whole ‘sit in class and eat lunch with current participants’ bit, and it would have been nice to experience the atmosphere at IMD before actually starting my course, but I guess you can’t have it all. So I was pleasantly surprised to find that not only did they bring the flavour of Lausanne to my literal doorstep, they did so with panache! 

The Assessment Day was brilliantly organised in a 5 star hotel in the heart of Delhi city. IMD reserved the entire floor for just 10 of us, giving us enough space and privacy if we needed it. The order of the day was well organised, each of us got customised folders outlining exactly when we were expected to do what and the day moved more or less exactly on that itinerary. Both Anna Farrus and Paola Eicher were professional yet friendly, putting all of us at ease and trying to bring out the best in each of us. The attention to detail was phenomenal and it reiterated all I had heard. Each task that we were asked to perform that day had a specific function – to highlight qualities of leadership, team work and general competence to successfully undertake a gruelling MBA course.

All in all, I think the IMD Assessment Day at New Delhi worked like a well-oiled machine – no glitches!

Ruchi

The Greatest Glory

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“A good head and a good heart are always a formidable combination.” – Nelson Mandela

Madiba had foreseen, perhaps, that those who aspire to shape the world need a reminder, that in the pursuit of intellectual and economic success, we should take our hearts along for the ride.

After Module 1’s rigorous training on frameworks and discounted cash flows, I daresay we felt pretty good about our knowledge on the essential MBA toolkit. But is there value in using tools without a burning mission, or a vision that sees beyond profit?

Nope.

Enter Professor Knut Haanaes, Professor of Strategy at IMD and Dean of the Global Leadership Institute at the World Economic Forum (WEF). Since the first lecture of our Business and Society course, Professor Knut asked us to evaluate cases and ideas through three lenses; systemic change, corporate contribution, and individual responsibility. With this in mind, we dived into the tough conversations about maintaining performance while protecting the environment, ending inequality, and driving accountability for ethical behavior. For me, the striking thing is that despite our cultural and personality differences, and even if we disagree on how to proceed, as a class we have been united in our concern for society at large, and are seeking ways to make a fast and effective impact.

DSC_9135.jpg“Magic 90” with Professor Knut Haanaes at the World Economic Forum

A fresh perspective on vision and intent: Stories are incredibly powerful in their ability to change minds. We benefited from many through a range of guest speakers during the course. Our session on the WWF goals reminded us how much in peril our natural world is. Yves Daccord, Director-General of the Red Cross (ICRC) wowed us with his adventures and learnings in overwhelmingly high-stress and often unfamiliar situations. He is one of our most memorable speakers in the program thus far, and believe me, the bar is set high. He achieved this without slides, his stories so visceral and relatable that we hung onto every word. Our President at IMD, Professor Jean-Francois Manzoni, also did a session with us on navigating corporate culture and even redefining it as we progress in our careers.

Challenging companies to do better: This is where it gets trickier. During a class discussion on palm oil, the narrative drove me to question consumer choices. Do we really need palm oil to be in everything? Can we be weaned off of it? Do the orangutans really need to die because we like Nutella on toast? And the corporate argument against ending palm oil use is that livelihoods of farmers are then being taken away. The “aha” moment here is that even if my heart is in the right place, my mind needs to have a business plan. It is more convincing to show that we can transition farmers to other crops such that a manufacturer can still realize profits, just in a new and different, perhaps even more lucrative way, without causing harm to the planet.

SDGs-GlobalGoalsForSustainableDevelopment-05.jpgSustainable Development Goals (SDG): SDGs are a call to action, comprising of 17 global goals set by the United Nations General Assembly in 2015 for completion in the year 2030. Professor Knut assigned each group to a Sustainable Development Goal (SDG). For each SDG we needed to state the current status, challenges, and the role of business in generating solutions. My team worked on SDG 3, Good health and well being, with a focus on Mental Health in the Workplace. Presentations were conducted yesterday, the last day of the course.

We began early with the sunrise to drive over to Geneva. We met with Professor Klaus Schwab, Founder and Executive Chairman of WEF who reminded us that the future will not just be hinging on technology, but also on talent and trust. Furthermore, he urged us to pursue our goals using brain, soul, heart, muscle, and nerves, all our faculties, to make the best decisions for all stakeholders.

After a fascinating afternoon at the United Nations, we arrived at the SDG space. While listening to my peers’ presentations, I realized these issues aren’t unsolvable. As consultants, bankers, and executives, problem-solving is part of our ammo. “Fix it! Create it! Figure a way around it!” The challenge is really the scale of the issues that plague sustainability. And they are of our own making, our miserable track record of individual focus and ignorance of widespread consequences.

“The greatest glory in living lies not in never falling, but in rising every time we fall.” – Nelson Mandela

Professor Knut asked us if we felt optimistic or pessimistic. When I think of the Great Pacific garbage patch or gender equality being 200 years away, my heart sinks. But my friend and colleague, Mirko, shared a message of hope as evening approached and it was time to head home to Lausanne: “I am more positive about the world’s outlook, because all of us in this room are leaders of tomorrow and this course showed us the importance and urgency to act and bring back the balance between profits society and the environment. My wish is that every one of us will take the big responsibility to take these learnings into the real world by adapting our lifestyles and leadership for a better future on our planet.”

DSC_9189.jpgProfessor Klaus Schwab at the World Economic Forum

I remain an optimist, with good reason.

And I end this post with words of wisdom from Professor Knut. When I asked him about sustainable goal setting and his aspirations for our class, he shared the following …

“Good business is about balancing the short and long-term. If we take a long-term perspective it is clear that sustainability needs to be a top issue for all companies. If we take a short-term perspective, it may look less important, but only until you are attacked in social media. So today any smart company needs to address sustainability for the short and the long-term. That, to me, is great news!

The MBA class will be better leaders that we have seen thus far. In part, because the future will demand more leadership, even put a premium on it. And I think you have it in you. I know you will set higher targets on yourself than even I would have!”

The course has ended, but our contribution to the change has just begun. May we do good, and do well. May we find our greatest glory.

Sustainably yours,

Surbhi

(special thanks to Olivier for the incredible photos!)

Practice makes Perfect at IMD

When I started my company to scale early-stage tech projects, I was convinced that my exposure to Europe and my tech background would be sufficient to take me through my career. Dealing with ambiguity head on, I realised that there are so many other pieces to the puzzle. While I knew that technology was my forte, I wanted to know how everything fits together to drive positive impact. It was then that I decided to aim for a leadership program that would not only help me go outward, but really help me understand what makes me tick. That’s when I joined the IMD MBA.

Me with Professor Knut Haanaes

Having lived and worked in 9 countries in Europe and Asia, I was very happy when I met my class for the first time. It was a great feeling to join a bunch of diverse people, who were in the same boat as me, pushing their boundaries to understand what drives them. I was very curious about how we would work as a group. And that’s where I have been having the most fun.

In my start up project, we helped a day-care center build a corporate sales channel from scratch in 8 weeks. Before this, I had no idea how powerful surveys could be! In our innovation challenge, we built a prototype in the form of a gift box in one week to help UEFA bring more fans to the Euro 2024 fan festival. We were placed top 2 out of a group of 18 and got featured in CNN Switzerland.

There is a different kind of energy here in Lausanne and the learning itself, it’s multi-layered. After every IMD Project, we are prompted to look within, as individuals and as groups. And that’s where I feel I get my biggest learning from. I had always struggled with being able to provide early feedback but, with practice, I am slowly learning how to do so properly. This gives me confidence.  

I am looking forward to translating this confidence into action in our upcoming International Consulting Project, where my team and I will be looking to add value to a really innovative Cyber-security company with a legacy in Media.

Warmly,

Arjun
IMD MBA European Diversity Scholarship Winner

Day 3 of the IMD Innovation Week

I’m told it’s day 3 of Innovation week, however there are moments where I am not so sure! Today has been a whirlwind of discussion and activity as we ventured out of the traditional business school environment and into the tangible reality of innovation and design. 

The challenge of taking the UEFA EURO Fan experience to the next level has been accepted enthusiastically by the class. Each of the 18 teams are now coming to terms with the obstacles that stand in the way of their ambitious design goals and there is a real buzz about the place… 

Peter grappling with the endless possibilities of MDF

Our new location for the next 2 days is the 3rd floor of the UniverCité Coworking design space, a short bus ride away from the centre of Lausanne. Large warehouse-like working areas make up the top floor of this industrial looking building and there is a somewhat controlled chaos of desks, flipcharts, start-ups and people strewn across any and all of the available space here. It’s hard to tell exactly what’s going on, but something reassures you that, whatever it is, it’s pretty exciting and you should definitely be getting involved!

Alfresco dining meets innovation warehouse

Coming from a start-up myself I was fairly confident that I would have something to bring to the table this week. I’ve dabbled in a bit of innovation here and there I thought and I’ve definitely been to enough football games in my time…

… turns out however, it’s a touch trickier than I had anticipated. Apparently there are a lot of really useful design principles and working methodologies (such as parkour) which have the added benefit of guiding you away from coming up with something that is designed entirely with yourself in mind. Who knew?

Marta from ECAL in action!

So, after a few soul searching moments where I tried to understand my own relevance in the world I awoke to the fact that my team were getting on with things and slowly but surely our idea was beginning to take shape. We are specifically putting the experience of families at the heart of our work for UEFA and after each carefully considered iteration you truly begin to appreciate the investment, dedication and team work required to bring about significant innovation…

As Philippe Starck once said “Getting to the heart of things, is never easy”, but hopefully 2 days is still enough time!

Alex Berry

Innovation Week: Days 1 & 2 – Learn, Question, Engage

Last year, during my Assessment Day, students from the Class of 2018 shared with me their excitement about Innovation Week. I followed their blog and achievements, so impressed with the impact they made on in-hospital patient care in seven short days.

It is our turn now!

This year we take on the 2019 UEFA Innovation Challenge built by IMD, ECAL, and ThinkSport. UEFA is looking for new ways to take football fan engagement to the next level, through enhanced festival/host city experiences, during matches, and beyond, with a special focus on fans with additional needs. The winning idea will be incorporated into the concept of UEFA EURO and implemented during the 2024 tournament.

We know that the fan is the true, beating heart of football. This week we do a deep dive into the fan journey, existing pain points, identify the unsaid, unmet needs, and then brainstorm our way through structured sessions after which we will (*fingers crossed*) land on our novel idea of choice and bring it to life.

IMG_9355.jpgIn-class discussions with Professor Cyril Bouquet before embarking on our innovation adventure

A special part of this journey is that each IMD team is paired with a design student from ECAL’s graduate program. It will be interesting to see our worlds of management and design intermingle. While it may seem that we have differing vantage points, and sometimes we do, both disciplines require plenty of resilience and creativity, qualities we will be banking on to do well this week. I expect that we will push more, and take more risks than we are accustomed to.

IMG_9363.jpgImprov Dinner on Day 1
d67c7825-b75f-47e9-9954-f39bb0165ab2.JPGResearch visits; the sunshine and Swiss scenery are a fun bonus!
de6e88af-fa88-4d48-b444-7cbe5a156177.JPGMore research trips!
a1fe3271-c31b-4645-b9fa-c6189ba83c68.JPGThe research doesn’t really end 🙂
IMG_9376.JPGDiscussing initial learnings and insights over cocktails and a delicious Hungarian dinner

The experience has been quite a whirlwind so far, especially since my football experience is limited to FIFA World Cups and one live match where Spain played Philadelphia (a “friendly” match). Still, a couple of days in, and after many conversations with my football-savvy teammates and the enthusiastic fans we met this morning, I understand the sport better. Following the intensive discussion and study, I expect many light bulbs to switch on tomorrow!

Time to get some shut eye. Sleep, apparently, is conducive to creative thinking 🙂

Surbhi

Entrepreneurship and Easter Break!

We are done with our startup presentations and deliverables!

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What a whirlwind it has been for all of us! From sustainable footwear to reframing early-stage education, from innovative crop development to customized orthopedic liners, we’ve seen it all over the last four months. With a single mission on our minds; bringing these novel ideas to consumers.

By challenging market segmentation, conducting customer deep dives, and engaging in debates over value propositions, we have moved the needle for these fledgling companies. I know my team has been so vested in the product and concept, it will be a challenge to move on to the upcoming adventures on our agendas. Or perhaps we’re a bit nostalgic since we bonded, and will now need to recalibrate within a new team and create new friendships and memories. Nevertheless, massive congratulations to my peers on achieving this milestone.

And we are not to fear any lack of intellectual challenge … before we know it, we will be in the thick of Innovation Week! But let’s save that for another post.

Onward to a well-earned break. Wishing everyone at IMD Business School and all blog readers a restful and fun Easter! Soak in some sunshine 🙂

Surbhi

Module 1: Three Months, Three Life Lessons

ecef6521-0386-4d8f-b5c8-e86f5adbb87b.JPGPost-exam Lausanne exploration 🙂

Exams are done! And we have recovered (somewhat).

Tomorrow my group presents our startup project, and so we wrap up the first module.

It has been three months, full of highs, some lows, lots of laughs, and more late-night, caffeine-fueled, impassioned discussions in the dungeons that I would like to admit. And we are just getting started.

Here are 3 learnings from Module 1 that will stay with me in the days to come…

  1. You can never know everything: I can safely say that the majority of our class has had at least one “deer in the headlights” moment. It is particularly uncomfortable when you are used to overcoming hurdles and enjoying success and find yourself thinking “huh” in class as brand new content whizzes past you on a daily basis. This is when you need your peers. And the acceptance that you won’t learn it all, but you will learn how to prioritize and fill knowledge gaps effectively, a skill that allows you to focus on your contribution to the team.
cb002555-5c0a-4335-b8ba-c1167a0bed72In life, as in ping pong, a good team has your back

2. Conflict, not such a bad thing: Culturally, we grow up with the idea that conflict may be considered rude. It leads to tension and friction. But, you put 90 high achievers into groups of six for three months and then how can conflict can be avoided? My team, fortunately, is almost always on board with each other. But we have had our not so congenial days as well. I think we are better for it, mostly because conflict presents us with a fork in the road; how will you move beyond disagreement? Our reptilian brains tell us to defend our turf, that it is personal when it often is not. But we have a choice in our reactions. Are they helpful? Necessary? True? Not always possible to follow, especially after consecutive hours of clicking away on laptops, the next test only a Canvas update away, but a good aspiration nonetheless.

PHOTO-2019-04-11-20-28-45.jpgParis at twilight, by Shriekanth

3. On occasion, leave the bubble: After exams, many left Lausanne for the weekend, or at least the dungeons. Some further out in Europe, others within Switzerland. I jumped on a train to Florence and hung out with a visiting friend from home. Over delectable pizza and while strolling through the Uffizi, I was reminded of a life beyond the MBA, and that it would be a mistake to focus so much on the minutiae that I forget the context of the world that IMD is preparing me for. Work hard, and walk away sometimes. Find those roses or tulips. Perspective never smelt sweeter.

The Uffizi’s Leonardo da Vinci exhibit displayed the Adoration of the Magi, mostly still in sketch state. This unfinished piece, infused with talent, is considered a worthy piece from the master, the center of a famous museum exhibit.

During and after the MBA program we will remain in sketch state, works in progress. As our experiences compound, the lines become clearer and the colors better defined, but never entirely done.

And that is the beauty, is it not?

We are incomplete, a long road lies ahead, and we are yet masterpieces.

Leonardo da Vinci, Adorazione dei Magi 1482 c.

“The recently restored Adoration of the Magi, commissioned by the Augustinians for their Church of San Donato a Scopeto and left unfinished when Leonardo had to move to Milan in 1482. Yet it is this very state that allows to follow Leonardo’s mind’s creative processes, in all his sketches, ideas, second thoughts and reconsiderations.” – Uffizi Museum, Florence, Italy