The Zurich Enterprise Challenge

IMD has won the prestigious European Private Equity Case Competition for the last two years. This year three teams from IMD took up another challenge with a very different flavour.

They embarked on the three stage Zurich Enterprise Challenge announced by Project Firefly.

Zurich Image

Today’s joint guest entry comes from two of the contenders: Indian Ishwinder Bawa and Manu Gupta.

Project Firefly was set up in 2012 to provide merit based platforms to students and recent graduates to deliberate and cooperate with each other and to interact with established industry leaders and thinkers. The Zurich Enterprise Challenge is one of the flagship events from Project Firefly. Through the three stages, it gives an opportunity to work with one of the world’s top insurance company and interact with its corporate clients to solve real life strategy and business challenges.

This was the first year when IMD teams participated in the Zurich Enterprise Challenge.

The first round had us evaluate the potential expansion risks and opportunities for an automobile company. Apart from an advanced risk management tool provided by Zurich Insurance Company Ltd, we had to delve into many corporate strategy and international business strategy frameworks, to address market and policy-related risks faced by firms. About 90 teams competed in round one from business schools across the world. With all the three teams getting through, IMD had a 100% success rate in making it to the next round of the competition.

The second phase had the top twenty teams assigned to ten partner companies of Zurich Insurance Company Ltd. This was a unique opportunity to work closely with these established enterprises and to advise them on key market challenges that they wanted addressed.

We heard back on the results of the second phase and two of the three IMD teams have qualified for the phase 3. The Project Firefly team and their academic review board will now review the entries and along with Zurich Insurance Company, will announce the top two teams shortly. These teams will get to travel to Edinburgh for the Global Risk Management Summit and will present their submissions to industry experts from all over the world.

We will leave this post unfinished as we look forward to the final result….

Zurich team 2Zurich team 1

The two teams who qualified for phase 3

Ishwinder and Manu Gupta.



All you need is twenty seconds of courage

How do you decide if or when you should do an MBA? 2018 candidate, Joyce Tsuchiya Melo, writes today’s guest entry about her decision.


During my journey towards the IMD MBA, my coach asked me, “Who are you?” It was as if he knew that this was the question that had been looming in my mind for the last few months. I had also been dreading the answer! Continue reading “All you need is twenty seconds of courage”

Pole pole

“Take a right as you exit the ferry, turn left at the end of the old fort and walk past a parking lot and under the scaffolds. There is a colorful tile bench in front of the ‘Blue Monkey’ shop; walk through the green door next to it. Climb four flights of stairs and grab some beers from the fridge on your way to the top.”

 Today’s CEP guest entry is written by Valeria Cuevas. Continue reading “Pole pole”

The Power of Connected – Honeywell CEP

The transitional journey through IMD is moving ahead…

Today’s guest entry is written by Thibault Acolas

… As this last day of Company Engagement Project at Honeywell Aerospace goes by, I reckon the immense opportunity this has been. No exotic destination like other of my IMD peers in Dubai, Seattle, or Tanzania, but the “Perle-of-the-Lake” town of Rolle between Lausanne and Geneva. Practical also when your children and family are courageously waiting home in Lausanne! Continue reading “The Power of Connected – Honeywell CEP”

A Journey inside the Valley of Health

Five weeks at AAA, a Nasdaq molecular nuclear medicine company in the heart of the health valley – written by guest blogger, Stefano Piantoni.

For those prospecting a career in healthcare, Geneva is the place to be. Not only is the region a great place to work. Every morning on my trip from Lausanne to Geneva I admire the wonderful view of Lac Leman and the majestic Chablais Alps. Continue reading “A Journey inside the Valley of Health”

Exploring vertical mobility

Today’s guest entry is by Viktor Bisovetskyi, who is sharing his CEP experience at the company headquarter of Schindler.


As my train departs from Lucerne’s main station to bring me back to Lausanne, I find myself collecting thoughts and reflecting on another MBA experience: 5 weeks ago, I started my Company Engagement Project (CEP) within Product Management at Schindler, a leading vertical mobility provider, renowned for its elevators and escalators. Continue reading “Exploring vertical mobility”

CEP at Stelton – The Danish Design Connection

Today’s guest entry is by Louis Lozouet, who is sharing his thoughts on his company engagement project in Denmark

If one day someone would have told me that I would no longer be a lawyer and that I would be assessing the Brazilian market for a Danish Design company, I would have never believed that person. Continue reading “CEP at Stelton – The Danish Design Connection”