Innovation Week – the Grand Finale and the end of week reflections

Friday. That was the day we were all waiting and preparing for – day when 18 teams presented their ideas and prototypes to the UEFA Jury. Through the semifinals, six teams were selected to pitch their innovation ideas to the UEFA senior management and the entire IMD and ECAL community involved in the Innovation Week.

Our team made it to the finals too. We were excited to present our idea, but also very curious about the work of other teams we could not closely follow through the sprint of the last days. We went on stage, presented and waited… Finally, the verdict came… Although we did not win the competition, we got a very positive feedback and hope to see our idea implemented in EURO 2024. But we were not sad – we were happy for the winning team and very proud. Proud of ourselves and of all the teams who put their talents, creativity and sleepless nights to contribute to the beautiful idea of football.

Tired, but happy we headed back to IMD for in-class and group discussions that was planned for Friday evening and the whole following day. It seemed a bit odd to be back in the auditorium after the emotional rollercoaster of the last days with its peak at UEFA HQ, but I soon understood the reason and the value behind.

This week was about UEFA, about innovating the fan experience of the future, but it was also about us – 90 IMD and 18 ECAL students, learning and living the process of innovation. The closing classes helped us to understand what happened in the last days – we reflected on the methodologies and the process we applied as well as on how to switch on the ‘innovation mindset’ through the ‘A.L.I.E.N.’ framework developed by our professor Cyril Bouquet.

Last but not least (definitely not least 🙂 ), we reflected on ourselves and the team dynamics we experienced. Who were I this week? An organizer, a critic, an idea generator, …? Or maybe I had different roles depending on the day and task we were working on? What about the others? How did we perform as a team?

Contemplating the seven traits of high performing teams and to what extent we were a ‘high performing team’ was the true Grand Finale of this week. We discussed, gave and received feedback on our behaviors, both helpful and unhelpful to better understand ourselves and our leadership traits. I learnt a lot this week about diversity and how the variety of talents and ways of thinking we had in the team contributed to the final product we are so proud of. Finally, I learnt also a lot about myself and how my behaviors can impact the team thanks to the honest, direct and also kind feedback I received.

Thank you IMD, ECAL, UEFA, ThinkSport and all other organizations and people behind this experience for this learning opportunity!

Team ‘Safari’ – Alex, Cosima, Daniel, Lukasz, Mischa and Wasan

With gratitude and pride to my fellow teammates: Alex, Cosima, Daniel, Mischa and Wasan – it would not be the same experience without you.

Lukasz

When the clouds meet the ground

The parkour came to the end, the pitch day arrived. We headed to the UEFA Headquarters in the morning to present 18 unique and fantastic ideas to a jury conformed by @ECAL, @Thinksport, @UEFA and IMD experts. Six incredible ideas made it to the finals and just one got the final prize: autographed jerseys and exclusive tickets for UEFA tournaments.

The winning team

Being outside the business environment and working with ECAL students gave us a different perspective on approaching problem solving. This week we proved that there is never one way to do things and making some room for innovation ignites fantastic results.

The UEFA auditorium, where the final presentations took place

After working together for a week, Jawaher, our ECAL team member, observed: “you guys start thinking on the earth, we usually start from the clouds”. Design thinking and innovative ideas start there, happen up there. Experimenting and navigating them towards the ground makes those ideas tangible, transforming ideas into action. The end of the innovation week is here, today, where the clouds and the ground met.

Ezequiel Abachian

Day 3 of the IMD Innovation Week

I’m told it’s day 3 of Innovation week, however there are moments where I am not so sure! Today has been a whirlwind of discussion and activity as we ventured out of the traditional business school environment and into the tangible reality of innovation and design. 

The challenge of taking the UEFA EURO Fan experience to the next level has been accepted enthusiastically by the class. Each of the 18 teams are now coming to terms with the obstacles that stand in the way of their ambitious design goals and there is a real buzz about the place… 

Peter grappling with the endless possibilities of MDF

Our new location for the next 2 days is the 3rd floor of the UniverCité Coworking design space, a short bus ride away from the centre of Lausanne. Large warehouse-like working areas make up the top floor of this industrial looking building and there is a somewhat controlled chaos of desks, flipcharts, start-ups and people strewn across any and all of the available space here. It’s hard to tell exactly what’s going on, but something reassures you that, whatever it is, it’s pretty exciting and you should definitely be getting involved!

Alfresco dining meets innovation warehouse

Coming from a start-up myself I was fairly confident that I would have something to bring to the table this week. I’ve dabbled in a bit of innovation here and there I thought and I’ve definitely been to enough football games in my time…

… turns out however, it’s a touch trickier than I had anticipated. Apparently there are a lot of really useful design principles and working methodologies (such as parkour) which have the added benefit of guiding you away from coming up with something that is designed entirely with yourself in mind. Who knew?

Marta from ECAL in action!

So, after a few soul searching moments where I tried to understand my own relevance in the world I awoke to the fact that my team were getting on with things and slowly but surely our idea was beginning to take shape. We are specifically putting the experience of families at the heart of our work for UEFA and after each carefully considered iteration you truly begin to appreciate the investment, dedication and team work required to bring about significant innovation…

As Philippe Starck once said “Getting to the heart of things, is never easy”, but hopefully 2 days is still enough time!

Alex Berry

Innovation Week: Days 1 & 2 – Learn, Question, Engage

Last year, during my Assessment Day, students from the Class of 2018 shared with me their excitement about Innovation Week. I followed their blog and achievements, so impressed with the impact they made on in-hospital patient care in seven short days.

It is our turn now!

This year we take on the 2019 UEFA Innovation Challenge built by IMD, ECAL, and ThinkSport. UEFA is looking for new ways to take football fan engagement to the next level, through enhanced festival/host city experiences, during matches, and beyond, with a special focus on fans with additional needs. The winning idea will be incorporated into the concept of UEFA EURO and implemented during the 2024 tournament.

We know that the fan is the true, beating heart of football. This week we do a deep dive into the fan journey, existing pain points, identify the unsaid, unmet needs, and then brainstorm our way through structured sessions after which we will (*fingers crossed*) land on our novel idea of choice and bring it to life.

IMG_9355.jpgIn-class discussions with Professor Cyril Bouquet before embarking on our innovation adventure

A special part of this journey is that each IMD team is paired with a design student from ECAL’s graduate program. It will be interesting to see our worlds of management and design intermingle. While it may seem that we have differing vantage points, and sometimes we do, both disciplines require plenty of resilience and creativity, qualities we will be banking on to do well this week. I expect that we will push more, and take more risks than we are accustomed to.

IMG_9363.jpgImprov Dinner on Day 1
d67c7825-b75f-47e9-9954-f39bb0165ab2.JPGResearch visits; the sunshine and Swiss scenery are a fun bonus!
de6e88af-fa88-4d48-b444-7cbe5a156177.JPGMore research trips!
a1fe3271-c31b-4645-b9fa-c6189ba83c68.JPGThe research doesn’t really end 🙂
IMG_9376.JPGDiscussing initial learnings and insights over cocktails and a delicious Hungarian dinner

The experience has been quite a whirlwind so far, especially since my football experience is limited to FIFA World Cups and one live match where Spain played Philadelphia (a “friendly” match). Still, a couple of days in, and after many conversations with my football-savvy teammates and the enthusiastic fans we met this morning, I understand the sport better. Following the intensive discussion and study, I expect many light bulbs to switch on tomorrow!

Time to get some shut eye. Sleep, apparently, is conducive to creative thinking 🙂

Surbhi

Entrepreneurship and Easter Break!

We are done with our startup presentations and deliverables!

Screen Shot 2019-04-19 at 12.41.11 AM

What a whirlwind it has been for all of us! From sustainable footwear to reframing early-stage education, from innovative crop development to customized orthopedic liners, we’ve seen it all over the last four months. With a single mission on our minds; bringing these novel ideas to consumers.

By challenging market segmentation, conducting customer deep dives, and engaging in debates over value propositions, we have moved the needle for these fledgling companies. I know my team has been so vested in the product and concept, it will be a challenge to move on to the upcoming adventures on our agendas. Or perhaps we’re a bit nostalgic since we bonded, and will now need to recalibrate within a new team and create new friendships and memories. Nevertheless, massive congratulations to my peers on achieving this milestone.

And we are not to fear any lack of intellectual challenge … before we know it, we will be in the thick of Innovation Week! But let’s save that for another post.

Onward to a well-earned break. Wishing everyone at IMD Business School and all blog readers a restful and fun Easter! Soak in some sunshine 🙂

Surbhi

Everything Is Going To Be Fine

It is one thing to write about transformation. It is a completely different keg of wasps to experience it.

March is here. Temperatures have risen but the forecast says a spell of cold rain is headed our way. I hope not! As we proceed into what legend says the most intense month of the IMD MBA program, we need sunshine to keep our spirits and Vitamin D levels up.

Last week we had a guest speaker session in our Operations class with Erik Winberg, Vice President of Strategic Planning at Tetra Pak. We spent the day learning about Tetra Pak’s Digitally-Enabled Supply Chain transformation project. It stemmed from visible unmet needs in a demanding market. As the team designed and implemented their strategy, they had to overcome challenges to achieve a strong, reliable, and effective structure. We discussed Industry 4.0 and how digital tools can be applied to the supply chain, and the dynamic and critical nature of operations became all too clear. This is reflected in the process we’re going through at IMD, through supply chain simulations and peer CV reviews. In iterative motions, we’re learning, improving, and accepting the discomfort that precedes a better version of ourselves.

thumbnail (1)Erik Winberg and Professor Seifert in discussion with IMD MBA students on digital transformation in the corporate world

If inner transformation is difficult then it is good that we begin work with our Personal Development Elective (PDE) analysts in the coming days. The PDE optional stream is one of the reasons IMD was my school of choice for an MBA program. Of course, I wanted to develop an understanding of the subjects that make up business fundamentals. But all programs offer this at the very least. PDE work stems from the idea that while managing a challenging course load and life transition, students would (and should) have dedicated time for individual reflection with a qualified professional. We may all have different pain points and issues to work on, but the goal is common, to get comfortable with ourselves, and thrive while we are at it.

During the Leadership Experiential almost a month ago (has it really been that long?!) I said “Everything is going to be fine” to my start-up group each time a new challenge arose. We had a good laugh and the line stuck. Yesterday, in the dungeons, I was not smiling as much as I usually do, preoccupied with swirling thoughts of assignments and my python-like to-do list. My teammate and fellow blogger, Lukasz @lukaszkaczynski13, took a second out of his workload and said, “Surbhi! Everything is going to be fine!”

I certainly hope so, for all of us 🙂

Surbhi

IMD – Dream for many, reality for 90 per year!

IMD’s MBA Assessment Challenge, Mumbai – May 2018

After submitting my application on 31st March 2018, all I did for the next 26 days was refresh my inbox. On 26th April, I entered an elevator with one of my colleagues. Mobile networks in India rarely work in elevators but that day was different. I read the most awaited email and had to hide my emotions when I saw that I had been accepted for the assessment challenge!

So as anyone would do, I kept reading the email multiple times to live the moment. It didn’t even take a day for a new WhatsApp group to connect most of the candidates. Everyone was proposing a thesis about how IMD was going to make the selection.

On 14th May we received the schedule and pointers about the process. One thing was clear: it was going to be creative and innovative. A day before the assessment challenge there was an alumni panel discussion/networking cocktail. The venue was amazing – 34th Floor, Trident, Mumbai. We all arrived early and started connecting with each other.

The AdCom members, Paola and Jennifer, greeted us and gave us our nametags. Prof. Sean Meehan introduced eight alumni who gave interesting and informative presentations depicting their IMD journey and post IMD career. During the cocktail, interacting with the alumni, I noticed that a few common traits were humility, empathy, and clarity of thought. And we were all impressed that the AdCom members knew everything about us. It takes a lot to know 60 candidates in detail. These things reassured me about my choice of B-School.

The Assessment Day

I could not sleep well. Who can sleep well after meeting 60 brilliant candidates and knowing that only a few would make it to the Magic 90? The facilitator of the assessment started with a snapshot of the day so we all understood what was expected of us. We were clubbed in 9 different teams. I had an amazing team – One Entrepreneur, One Consultant, One NGO activist, and one IT professional. We all thought that this was going to be a walk in the park with our diverse team. But the problem started in first few minutes. All of us had different backgrounds and hence different ways of approaching the same issues. So we stopped and set some ground rules. There were many stages of the assessment day and huge amount of learning involved at each stage. We were so engrossed in the discussion that we totally forgot about the other teams or the jurors. By lunch, we had all become good friends and started knowing the strength areas of each other. Together we were able to finish the assignment in time and we were happy with the results.

The hectic day ended suddenly and none of us wanted to leave. Even now, we are all still in contact. I can assure you that all 56 of us were winners. It must have been tough for the Admission Committee to select just a few of us from that pool.

The Result

I did not have to wait for long. Within 24 hours of the assessment I got a call from +41 number. I could not receive the call as I was in a meeting… I called back and the number was unreachable… I was extremely nervous! After half an hour, my mobile flashed +41 number again. This time I picked it up in seconds. It was Paola, IMD MBA Recruitment and Admissions Manager. She asked for my feedback about the process. She gave a detailed feedback about how I performed. Then within a fraction of a second she said, “We are offering you a seat at IMD”. I could not believe it. I started crying (yes, I literally cried!) I got admitted to the only B-school that I applied for.

The journey at IMD has started now. IMD has exceeded my expectations on all fronts.

All the best in your endeavors!

Vivekanand Pandey, Indian, MBA 2019