AVAtronics Start Up

We live in a noisy world. Increasingly in our lives there seems to be less time for a quiet moment of reflection. According to the Greek tragedist, Euripides, Silence is true wisdom’s best reply, yet it appears that the contemporary world is one where noise prevails and where the loudest is the carrier of the truth. Avatronics is a courageous startup company based in Lausanne. Their aim is to introduce predictive active noise cancellation in the communication and media reproduction devices industry. Continue reading “AVAtronics Start Up”

Fred’s testimony on a start-up project: Lighter. Better. Faster. Smaller. 

When designing aircraft components, weight and size matter.  On your last flight, you might have noticed flaps moving up and down on the wings.  And hopefully at some point prior to hitting the runway, the landing gear was extended.  What makes these critical parts move are actuators, which take information from control systems and provide the required force that acts on the part.  Everything matters in an aircraft; a reduction in weight directly impacts fuel efficiency and a reduction in size can allow for more design flexibility.  The need for a lightweight actuator in this field inspired Komp-Act, a local Swiss startup firm, to design a new solution.

By the time Komp-Act CEO Salvatore DeBenedictis teamed up with my IMD MBA Startup Project team, he had a prototype and a strategy to take his new proprietary technology to the market, starting with owners of industrial machines, for which their use is ubiquitous.

I am on a team with five other IMD MBA students.  We are privileged to work with Komp-Act.  We are diverse, representing six countries on four continents.  Our professional backgrounds include law, finance, engineering, and consulting.

Komp_Act Photo 1
From left to right: Martina, Chuan, Rafael, Marcel Jufer (Komp-Act co-founder), Carol, Fred, Shalin

The task is to perform both data-driven and hands-on market research and analysis, among other things, based on which Komp-Act will directly take action and benefit.  The process has been fun, challenging, and a great learning experience.  We have been adding value to Komp-Act by bringing insights from experienced executives of the largest companies in the market. Yet the job involves much more, and the end-goal is to translate the insights into an actionable and pragmatic go-to-market plan, create tools to support the companies in further ventures and, perhaps, help the team in commercial prospects.

Komp_Act Photo 2
IMD MBA Startup Team with Salvatore Debenedictis (Komp-Act CEO)

Dedication to this project has its perks, most notably, a visit to the electric motors laboratory at EPFL, the astute research institute whose high-tech Lausanne campus includes a concentration of varied knowledge, employs a “latest thinking” approach, and is an incubator for successful companies. There, we met the esteemed Prof. Marcel Jufer, inventor of a Swiss hyperloop technology development.  He is a co-founder and an active member of Komp-Act’s development and management teams.

Komp-Act has recently filed for their patent on the technology.  We look forward to continuing our work with the firm through May to help them take off full-throttle!

Fred Farella on behalf of Group 9

LinkedIn

More about the Swiss hyperloop project can be found here: https://hyperloop.epfl.ch/team.html

Pause, Reflect & Go

I have a little confession to make, when I started at IMD almost three months ago, I did have a slight chip on my shoulder…. I used to wonder how could anything make such a difference in someone’s personality … how could I possibly assimilate so much in such little time as the alums make it out to be and the one thought which constantly nagged me was how will I work in a team of peers? Continue reading “Pause, Reflect & Go”

What does your online footprint look like?

What does your online footprint look like? How much data do you think companies have accumulated on you over the years you have been googling, shopping, using social media platforms, reading articles and so on? These were all questions that our startup group had never considered before beginning to work on our project together with PersonalData.io. Continue reading “What does your online footprint look like?”

Experiential learning on Entrepreneurship with CoatChecker

When we look at the past two months of our IMD MBA, the start-up engagement project has been a unique learning experience. The IMD MBA provides an unmatched emphasis on learning about the reality of entrepreneurship by letting us engage directly with an early stage start-up and work with them to provide tangible results.

We work with Joris Storskogen (CEO and co-founder) and Nusret Salihi (CTO and co-founder) of CoatChecker Gmbh Continue reading “Experiential learning on Entrepreneurship with CoatChecker”

Stretching the Limits of Electronics

Constant innovation is arguably the most important key success factor in the consumer electronics industry. Through the IMD MBA Start-up Project, my classmates and I have had the privilege of partnering with Feeltronix, a Geneva-based start-up that has developed technology that has the potential to drive the next wave of innovation in wearable electronics. Continue reading “Stretching the Limits of Electronics”