Work Hard, and Play Harder – A retrospect of our “fun” ICP

If you had told me last year that during the MBA I would be working on an international consulting project with a toy brand, and understanding how little kids play with their toys, I would not have believed you; I would not even have been able to imagine it. Yet, after 7 weeks of this fun experience, I am now a proud owner of two sets of our client’s product (Age 16+)!

Our ICP is exactly as advertised: learning through playing. With only a very high-level scope, we were given the maximum freedom to brainstorm innovative ideas from scratch, by talking with experts from different industries and fields, and also by leveraging our learnings from the MBA classes. In order to test our concepts, we went to Germany – the target market – to interview little kids and their mothers. At least for me, I had never imagined that I could have such an insightful dialogue with an 8-year-old. Also, to understand the history and culture of our client, we were invited to visit their establishments and their headquarters for a fully immersive ICP experience.

Learnings have not just been from the project work itself, but also from unexpected places during this playful journey. We were impressed by how innovative our client’s brand has been since its inception, how durable and well received their products are in German families, and how committed the brand is towards a sustainable future – with a constant focus on quality education of the next generations. Personally, I am delighted by the unique sense of humor showcased everywhere in the territory of the brand.

Of course, our ICP team has been just as playful as the client. During these seven weeks, we grew to learn about each other and more importantly, to learn how to perform and at the same time have fun as a team. We worked hard together, and we played hard together as well. We acknowledged every progress, and we celebrated every small success; we made fun of ourselves, and we laughed with each other. Sometimes there were heated discussions, but we were able to resolve them and became a better team. Just like playing with the products of our client, we built our team through exploring all the possible combinations of five different pieces, and we came up with one that may not be perfect, but is definitely fun and unique.

Junyi, Maki, Jesuad, Yizhe and Pedro

Seven weeks is not a lot of time, but we harvested great learning and joy. It was the perfect ending project for a year that has been full of exploration and adventures.

By Junyi

“Your ICP mission, should you choose to accept it…”

What is the International Consulting Project? It is the business-school equivalent of the agoghé (ἀγωγή) for the ancient Spartans. Just as the young Spartans were tested to prove they were worth the title of warriors and citizens, the MBAs are challenged to demonstrate they deserve the IMD hallmark. Teams are formed by selecting five of the most complementary players in the class market, and supervised by more experienced Faculty “Generals”. With this line-up, for seven weeks they help the most innovative and brave clients face some of their hottest challenges. Seven weeks of passion, seven weeks of poetry, seven weeks of chemistry, blood, and magic.

Our first-string team is fielded with a clear attacking spirit: as goalkeeper, a Taiwanese illusionist, a little lady with a powerful gaze and words of wisdom. In front of the goal, an Italian defender, proud disciple of the “catenaccio” school of thought, and a Greek-Croatian hoplite, trained in the elitist schools in Libya, now in charge of the defensive phalanx. Midfielder, the Russian scientist creating the alchemy, a brain stolen from the Intelligentsia and two arms stolen from a bright future in the Ping-Pong School of Moscow. In the forward position, a Spanish striker with a humble appearance and a tiger heart, a unique specimen, as Catalan supporter of Real Madrid. As Coach, a man who fearlessly defies the laws of finance, prominent Director of the “Derivatives and Coffee Academy”.

Javier Linares (Spanish), Damianos Kiramarios (Greek, Croatian), Luca Facchini (Italian), Kerry Hsiao (Taiwanese), and Alexander Burasov (Russian)

Our ICP journey has the traits of a classical adventure story. You may wonder why (“why map” attached).  The story takes place in an unknown territory, an industry unfamiliar to the team, a new setting for each of its members. This poses the first challenge: to decipher the complexity, the drivers, the dynamics, the key levers in a new industry environment. The hero of this story is our client, an international player with a glorious legacy and ambitious dreams. The hero is seeking a treasure: understanding how to grow in a new market. During his research, our hero encounters a Dragon, a deep interior dilemma: growing organically or acquiring other heroes? But our hero is a warrior, a fighting man – he is not a heroes recruiter. And he knows that. But he has us.

We will travel around the world for him. We will test the abilities of the best fighters in NAFTA and APAC. We will evaluate the potential synergies with these heroes, especially in terms of incremental energy (cash) flows.

Our hero’s endeavour is just at the starting point; the best is yet to come.

[This message will self destruct in five seconds – four – three – two – one – … ]

ICP team 3