Work Hard, and Play Harder – A retrospect of our “fun” ICP

If you had told me last year that during the MBA I would be working on an international consulting project with a toy brand, and understanding how little kids play with their toys, I would not have believed you; I would not even have been able to imagine it. Yet, after 7 weeks of this fun experience, I am now a proud owner of two sets of our client’s product (Age 16+)!

Our ICP is exactly as advertised: learning through playing. With only a very high-level scope, we were given the maximum freedom to brainstorm innovative ideas from scratch, by talking with experts from different industries and fields, and also by leveraging our learnings from the MBA classes. In order to test our concepts, we went to Germany – the target market – to interview little kids and their mothers. At least for me, I had never imagined that I could have such an insightful dialogue with an 8-year-old. Also, to understand the history and culture of our client, we were invited to visit their establishments and their headquarters for a fully immersive ICP experience.

Learnings have not just been from the project work itself, but also from unexpected places during this playful journey. We were impressed by how innovative our client’s brand has been since its inception, how durable and well received their products are in German families, and how committed the brand is towards a sustainable future – with a constant focus on quality education of the next generations. Personally, I am delighted by the unique sense of humor showcased everywhere in the territory of the brand.

Of course, our ICP team has been just as playful as the client. During these seven weeks, we grew to learn about each other and more importantly, to learn how to perform and at the same time have fun as a team. We worked hard together, and we played hard together as well. We acknowledged every progress, and we celebrated every small success; we made fun of ourselves, and we laughed with each other. Sometimes there were heated discussions, but we were able to resolve them and became a better team. Just like playing with the products of our client, we built our team through exploring all the possible combinations of five different pieces, and we came up with one that may not be perfect, but is definitely fun and unique.

Junyi, Maki, Jesuad, Yizhe and Pedro

Seven weeks is not a lot of time, but we harvested great learning and joy. It was the perfect ending project for a year that has been full of exploration and adventures.

By Junyi

The Integrative Exercise: When push comes to shove

I didn’t know they were called “Integrative Exercises”, but I had heard before coming to IMD about the infamous 48-hour-straight assignment that  encompassed much more work than humanly possible, blood, sweat and tears. Or so I thought!

A friend from the 2015 class about a month ago said to me that I would love the integrative exercise. I thought to myself: “Either he is crazy, or he doesn’t know me at all.” Guess what? He was right! I did love it!!!

By saying I loved it, I don’t mean that it was easy, simple or that I’d do it again on my free time 🙂 but it is definitely something I’ll cherish from my IMD memories.

Our group tried to enter the exercise with full power and a clean slate. We had feedback sessions prior to the start and tried to learn about what worked better for us as a group as we advanced through the regular class assignments. We agreed that it would be tough and we would get stressed and committed to help each other cool off if things got ugly.

I won’t say it never got ugly, but considering the situation and lack of sleep (2,5 hours each night, plus a 2hour break mid exercise) I think we did a great job at keeping together as a group.

One of the high points was right after the second night dinner… we felt the energy going low and still had a LOT of work to do. We decided to put a power song to cheer us up and get the energy going. Then one of my group mates had the idea of going around spreading the energy to the other groups and we did a chair tour:


Not everybody loved it though hahah but it took us just 10 minutes and when we were back, the group was energized and ready to start another long shift! (I’d definitely recommend it to future classes.)

Nicolas had the cool idea of shooting us the entire time! Here’s a peek at our room – or should I say our home – during the exercise:


This experience taught me so much! I learned a lot through the board’s feedback and pitfalls that were absolutely real life applicable. Learned about myself and how far I can push my body. Learned how my actions can trigger unintentional consequences in the group, and the other way around. Learned about the incredible power of collaboration and trust.

And my final lesson came later with the grade:

During the exercise I really felt we were doing great work. We were very much committed to it and pushing to get the best out of every part. The first board meeting seemed to have gone well and we worked super hard on the changes for the second board. However, I felt from the board’s final feedback that they had not liked it very much. I had spent 47:30 hours happy and excited and after the final presentation I was super down…

Guess what? I was wrong yet again. We got a very high grade! And I learned I should trust myself and my group yet some more 🙂

Thank you so much, guys. You rock!

The team: Roraj Pradhananga, Philipp DeAngelis, Vladimir Petrenko, Luca Gianaschi, Nicolas Martinez and me 🙂

Au revoir,

Sílvia Simões

Happy survivors or what does it take to be a team

We completed the famous integrative exercise! A complex case and 6 people to provide a solution to a management board in 2 days. Thirty-eight hours of team work, endless coffee and several packs of snacks, red eyes, head aches and some, but very little, broken hearts and… we are the champions!

Wednesday evening. Excitement is growing, we have read blog posts from previous participants and many of us are stressed and try to build up scenarios to determine survival rules and overcome a feeling of chaos. The next-days events showed that a very small part of those predictions turned out to happen. Conclusion: scenario planning is helpful in managing anxiety, but one shouldn’t too much rely on impression of others – individual experiences are truly unique.

Thursday – here it comes! Who is the first to understand the case? You have a solution? Five others challenge. Time flies. No solution yet. I am tired. A strange noise in the dungeons corridor as if an asphalt roller is approaching. We are looking at each other – what’s up? A neighbor group chills out riding rolling chairs. Come on, tomorrow morning we deliver our presentation! And we need to sleep. We seem to have found our solution. “I don’t trust your numbers”. It’s early morning and other four bent over backwards to reconcile debaters.

Friday after the presentation. We are on the right track – fine-tune here, adjust there and we are done. Let’s finish early! Discussion. Oh, we are tired and slower than yesterday. Let’s split and divide the tasks. Several a-ha moments. After dinner we still have white spots in our story line. Group skids. Group dissolves. Group reassembles.

Friday, 9 p.m. A cake party to celebrate B-days! What a unique celebration spirit! I love our class! Back to my team. Someone challenges the basis. Oh, no! Two short rhythmic stamps, one long clap – “we will, we will rock you”. Group reassembles again.

Let’s make slides! Close the window, it’s cold. Open the window, it’s stuffy here. We need to help you! Go on, we are almost there!

Saturday morning, team dry run. You need to see those handsome smart guys! I know we are well prepared and it’s gonna be fine. But I am nervous. “Calm down, take my banana!”. “No, can’t eat now”.

Saturday after the presentation. Yes, we did it! Why didn’t we consider the other side of the coin? We leveraged our internal expertise, we were great. However, we had some blind spots due to our professional inclinations. At some point during the preparation stage I though I wasn’t contributing, but now I see that I actually did a lot. How much contribution is too much? Would I contribute if I were 100% passive? Definitely, yes, but in a negative way. Did we have fun? Incredibly, yes! I am blessed to be in this team.

From left to right Xu, Jonas, Gianpaolo, James, me and Edison.From left to right Xu, Jonas, Gianpaolo, James, me and Edison.

Till soon,



Flora  commented on  Sunday, March 06, 2016  8:10 PM 

strong team!!!

Grab a thought, be happy

It’s the first week of spring. Suddenly days are more beautiful, sun light during the rain breaks seems warmer and more yellow, primroses follow my morning run to school, and almost half of our class gentlemen have a fresh hair cut. We’ve changed our places in the auditorium and I get to know another neighbors of mine and observe our professors from a new perspective.

Two months of our studies are behind and our operations course is coming to an end. Each session was a discovery into another industry, geography and mindset. Every case was at the turn of various business functions. Our sessions were full of interactions, impressions and fun. We went into new concepts in supply change from the whole business perspective. Within our teams we struggled to find our solutions for complex cases. We presented, argued and had a lot of fun. Curiously, real outcomes in the cases analyzed were very different from our projections. Thanks to our operations prof. Ralf Seifert, we had fantastic learning experience. I envy the next generations of Ralf’s students.

It’s sad to realize that our MBA experience will finish one foreseeable day. This week, when I saw the next generation of MBA candidates coming for an assessment day, my memory brought me to a solar eclipse day a year ago… Now I live a leap-year and, to an extend, I am three times younger, learning from scratch.

The moto of my last week was “trust”. Trust yourself, trust people around, and trust in markets! Financial professionals can achieve amazing results by following the latter principle.

Today is the first day of our integrative exercise. But in the morning session we start working on another group project. Prioritize, overcome uncertainty, stay positive, support each other and have fun!

Till soon,


Yiorgos Mavromatis reports from his ICP project (Stephanie Lin)

My classmate Yiorgos would like to share his ICP experience so far. His ICP project is about helping a company with a market-entry case in the sport industry. The team needs to find a specific market where the company’s high-tech sport product can be valued and sold.

Yiorgos and his team started by meeting with the company to know the objective. Then the team went to the US to understand better the company as well as the market that it wishes to serve. He was impressed by the hospitality from the company, as well as the American experience: over-sized portion of food, American working culture, and the American way of life.  The team worked on the business plan, tried to find distributors and the customers. They got to meet also some amazing athletes.

During the whole process, the biggest learning for Yiorgos was how to find each team member’s strength and use it on the right place at the right time. It was a memorable experience for him and he is looking forward to coming up with something practicle which the company can implement in the future.


Gathering steam! (Nicholas Toubkin)

My team and I had a fantastic and very productive trip to Latvia and Estonia last week – and lots of fun too – it was so inspiring to visit a region full of energy (and handily, great restaurants!).

This week we are intensively synthesising the information that we gathered during our desk research and our trip in the field.  It’s great to see how IMD’s education has led us to approach this task completely differently from the way that we would have before our courses at the beginning of the year – the depth of the analysis has become significantly greater.

As our deadline to provide a first formal update to our client nears, the workload and pressure is increasing – so our leadership and team building skills are being employed also, in order that we manage the tension!

Altogether, so far, the individual consulting project is an ideal way in which to practice the plethora of skills acquired at IMD.  For me, it’s a great opportunity to get experience in a new sector, and to leverage this in my career search.

Otherwise, the networking opportunities at IMD continue to be invaluable – this week, we’ve had the most senior managers of one of Europe’s largest banks on campus – which provided me with a great opportunity to network with some critical contacts associated with my preferred career path.  It’s always amazing to find out who’s just round the corner here in Lausanne.

Tomorrow, a much needed break – a party organised by our social committee to welcome autumn!

Until next time,