Brand Thyself

As MBAs in training and future visionaries looking to make a dent in the world (we hope), we have already had experience with brand management for products, or expect to learn the latter in the months to come. A subject less often discussed is the nebulous, subjective, and frankly tough job of branding ourselves. In a world where everyone and their pet chameleon are on social media, branding is as universal as it is essential to conducting business, be it medicine, manufacturing, or mergers and acquisitions.

Which brings me to our Career Development session yesterday with Arjen Iwema from W-Focus on Personal Branding. Most of us have some idea of who we are, and are perhaps less clear about where and who we want to be in the future. Arjen, IMD MBA Class of 2003, spoke to us about his journey towards a clear individual brand, professional and personal, and urged us to use a comprehensive framework to begin our exploration into our branding statements.

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The most rewarding part of the day for me was drafting our personal statements and then sharing them within our groups (also our start-up teams). It was a wonderful way to get to know each other beyond qualifications and years of work experience. We shared our feedback with each other and marveled at the various hidden aspects of each other’s personalities. All I can say is, wine enthusiasts, serial marathoners, and auto nerds lurk among us 🙂

A significant takeaway from the session was the value in being authentically yourself because this cannot be replicated. It is difficult at times, especially since many of us come from cultures where humility is paramount, and speaking about yourself is just plain awkward. As we step into pre-executive roles, it may not be required or even advised, to harp on about our abilities. But it would do us a world of good if we have a clear sense of who we are and where we are headed. In a dynamic environment where many things will not go our way, we can at least have a strong sense of self to share with those we want to influence, and more importantly, ourselves.

Now onto prep for Operations class tomorrow! Have a good one.

 

 

 

 

 

 

 

 

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