Getting to know more about how Swiss companies operate their day to day business was one of my key criteria not only when choosing to join IMD but also when it came to my selection of the ICP (International Consulting Project). Our client is a classic example of a company rooted in Swiss culture but with an international footprint. Their products are sold across Europe, Asia, and the US. Their customers range from multinational corporations to SMEs. Working with such a client allows me to effectively practice what I have learned from IMD over the past 9 months on a worldwide stage.

Ever since our preparation stage in early May, my team and I have met our clients and visited their company and factory so that we can familiarize ourselves with their business and products. The visits have opened my eyes and taught me what “Swiss-made” really means. From design to manufacture, each product is perfectly made by Swiss manufacturers who represent reliability and resilience. I never appreciated how a spare part of machinery can be a piece of art.

Our client’s customers share a similar impression. For the first project week we travelled to Germany and China to interview a range of customers. Coming from a marketing background, I see this is a valuable experience to understand the reality of the local market and get closer to the end-users, which is imperative as a start to solve the problems of our client. I was also excited to learn a lot of manufacturing industry knowledge hands-on that was completely alien to me in the past. With our team effort as a whole, I am confident we can contribute to the growth of our client’s business.

Real learning, real impact.

Jillian Xu

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