I am on the flight from San Francisco to Hong Kong, 12 hours of occasional turbulence ahead of me, with 89 other IMD MBA participants and our program team. Two observations of note; first, if you travel quickly enough and have a packed schedule that would put some presidential candidates to shame, jet lag may have a tough time catching up with you. Second, regular passengers are a bit freaked out when they see 90 loud people who all know each other. Haha, I kid. Partially.
At Stanford University, Hasso Plattner Institute of Design
So, we wrapped up the first leg of the infamous Discovery Expedition. In these reflections, I will not go through the entire list of people met and visits made because some suspense is good for the incoming class and honestly, I would have to list the entire itinerary because they were all incredible experiences. Professor Jim Pulcrano asked us to share three learnings from our time in Silicon Valley. Where to find the best burrito and the secret behind Peet’s delicious coffee do not count.
Here are mine:
Tech will always need a human touch: We spoke a lot about AI during this trip. We discussed extensively on the Future of Healthcare and the Future of Food. We learned about technologies and products that perhaps only the Jetsons envisioned. And yet here they are, things considered the stuff of science fiction, just a few years away from launch. A common thread regarding the development and success of tech was the importance of empathy, and human connection. Peter Schwartz, futurist extraordinaire, spoke to us on how worrying about robots taking away human jobs is not as much of a concern as we, and Hollywood, are making it out to be. The robots will take on mundane, detail oriented, and repetitive tasks. Humans will have the bandwidth to focus on what really crafts our reality, the human experience, managing change, and understanding what customers want by spending time with them. This resonated with me since I cannot imagine industries such as healthcare or hospitality without in-person connections.
Silicon Valley is a mentality: Growing up in the 90s I heard much Silicon Valley lore. The best and brightest go there to create the impossible and make bank. This is true, even today, though this means that San Francisco as a city is raging its own war with astronomical rents and demographic change. But what has changed is the localization of innovation. Ideas influencing humanity are mushrooming everywhere, in Zurich, Bangalore, and Shanghai. Silicon Valley, then, is a mindset, as Professor Pulcrano reminded us. A mindset to embrace experimentation, learn from failure, and move rapidly towards improved products and services. Wherever we end up in the world, we can create this mental ecosystem for ourselves.
Design Thinking workshop at Stanford
Do not ask for permission: My personal favorite. A lot of moon-shot ideas get lost in social niceties. I absolutely loved that so many of our entrepreneurs, such as the creator of GYANT, Pascal Zuta, and corporate leaders, such as Bask Iyer, CIO of VMware, and our very own IMD alumni encouraged us to walk on the edge and to not ask for approval for doing so. It really is easier to ask for forgiveness than to ask for permission. I suppose the only caveat here is that we ask ourselves if what we are trying to achieve benefits the planet and everyone on it. With power, and borderline rebellion, comes responsibility.
Gary Bradski, on the Future of Computer Vision
I am feeling so grateful for these three and a half days in the Valley. As my colleague, friend and flight neighbor Mischa just said to me, “The first leg of the Discovery Expedition blew my expectations. It was spectacularly well organized. The speakers and the level of seniority they had were mind-blowing. My favorite was the session with the futurist, Peter Schwartz, and Bracken Darrell, CEO of Logitech. I’m leaving with this incredible feeling that there are almost endless opportunities out there. We need to keep thinking about what customers need and being creative while attracting the best talent. It was a new and rewarding perspective.”
IMD MBA participants in San Francisco
Suffice to say we are feeling quite chuffed. Time to browse United’s movie selection. Onward to Shenzhen.