What is the International Consulting Project? It is the business-school equivalent of the agoghé (ἀγωγή) for the ancient Spartans. Just as the young Spartans were tested to prove they were worth the title of warriors and citizens, the MBAs are challenged to demonstrate they deserve the IMD hallmark. Teams are formed by selecting five of the most complementary players in the class market, and supervised by more experienced Faculty “Generals”. With this line-up, for seven weeks they help the most innovative and brave clients face some of their hottest challenges. Seven weeks of passion, seven weeks of poetry, seven weeks of chemistry, blood, and magic.
Our first-string team is fielded with a clear attacking spirit: as goalkeeper, a Taiwanese illusionist, a little lady with a powerful gaze and words of wisdom. In front of the goal, an Italian defender, proud disciple of the “catenaccio” school of thought, and a Greek-Croatian hoplite, trained in the elitist schools in Libya, now in charge of the defensive phalanx. Midfielder, the Russian scientist creating the alchemy, a brain stolen from the Intelligentsia and two arms stolen from a bright future in the Ping-Pong School of Moscow. In the forward position, a Spanish striker with a humble appearance and a tiger heart, a unique specimen, as Catalan supporter of Real Madrid. As Coach, a man who fearlessly defies the laws of finance, prominent Director of the “Derivatives and Coffee Academy”.
Our ICP journey has the traits of a classical adventure story. You may wonder why (“why map” attached). The story takes place in an unknown territory, an industry unfamiliar to the team, a new setting for each of its members. This poses the first challenge: to decipher the complexity, the drivers, the dynamics, the key levers in a new industry environment. The hero of this story is our client, an international player with a glorious legacy and ambitious dreams. The hero is seeking a treasure: understanding how to grow in a new market. During his research, our hero encounters a Dragon, a deep interior dilemma: growing organically or acquiring other heroes? But our hero is a warrior, a fighting man – he is not a heroes recruiter. And he knows that. But he has us.
We will travel around the world for him. We will test the abilities of the best fighters in NAFTA and APAC. We will evaluate the potential synergies with these heroes, especially in terms of incremental energy (cash) flows.
Our hero’s endeavour is just at the starting point; the best is yet to come.
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ICP team 3