Discovery Expedition, Part 1: Magic 90 in Silicon Valley!

I am on the flight from San Francisco to Hong Kong, 12 hours of occasional turbulence ahead of me, with 89 other IMD MBA participants and our program team. Two observations of note; first, if you travel quickly enough and have a packed schedule that would put some presidential candidates to shame, jet lag may have a tough time catching up with you. Second, regular passengers are a bit freaked out when they see 90 loud people who all know each other. Haha, I kid. Partially.

26aaf6fd-5475-4dce-98fa-56e1c4dcd3ea.JPGAt Stanford University, Hasso Plattner Institute of Design

So, we wrapped up the first leg of the infamous Discovery Expedition. In these reflections, I will not go through the entire list of people met and visits made because some suspense is good for the incoming class and honestly, I would have to list the entire itinerary because they were all incredible experiences. Professor Jim Pulcrano asked us to share three learnings from our time in Silicon Valley. Where to find the best burrito and the secret behind Peet’s delicious coffee do not count.

Here are mine:

Tech will always need a human touch: We spoke a lot about AI during this trip. We discussed extensively on the Future of Healthcare and the Future of Food. We learned about technologies and products that perhaps only the Jetsons envisioned. And yet here they are, things considered the stuff of science fiction, just a few years away from launch. A common thread regarding the development and success of tech was the importance of empathy, and human connection. Peter Schwartz, futurist extraordinaire, spoke to us on how worrying about robots taking away human jobs is not as much of a concern as we, and Hollywood, are making it out to be. The robots will take on mundane, detail oriented, and repetitive tasks. Humans will have the bandwidth to focus on what really crafts our reality, the human experience, managing change, and understanding what customers want by spending time with them. This resonated with me since I cannot imagine industries such as healthcare or hospitality without in-person connections.

Silicon Valley is a mentality: Growing up in the 90s I heard much Silicon Valley lore. The best and brightest go there to create the impossible and make bank. This is true, even today, though this means that San Francisco as a city is raging its own war with astronomical rents and demographic change. But what has changed is the localization of innovation. Ideas influencing humanity are mushrooming everywhere, in Zurich, Bangalore, and Shanghai. Silicon Valley, then, is a mindset, as Professor Pulcrano reminded us. A mindset to embrace experimentation, learn from failure, and move rapidly towards improved products and services. Wherever we end up in the world, we can create this mental ecosystem for ourselves.

b51b3044-90c4-48ff-911d-5863a250157c.JPGDesign Thinking workshop at Stanford

Do not ask for permission: My personal favorite. A lot of moon-shot ideas get lost in social niceties. I absolutely loved that so many of our entrepreneurs, such as the creator of GYANT, Pascal Zuta, and corporate leaders, such as Bask Iyer, CIO of VMware, and our very own IMD alumni encouraged us to walk on the edge and to not ask for approval for doing so. It really is easier to ask for forgiveness than to ask for permission. I suppose the only caveat here is that we ask ourselves if what we are trying to achieve benefits the planet and everyone on it. With power, and borderline rebellion, comes responsibility.

beca062f-235a-4ef3-a427-4ed072fadca3.JPGGary Bradski, on the Future of Computer Vision

I am feeling so grateful for these three and a half days in the Valley. As my colleague, friend and flight neighbor Mischa just said to me, “The first leg of the Discovery Expedition blew my expectations. It was spectacularly well organized. The speakers and the level of seniority they had were mind-blowing. My favorite was the session with the futurist, Peter Schwartz, and Bracken Darrell, CEO of Logitech. I’m leaving with this incredible feeling that there are almost endless opportunities out there. We need to keep thinking about what customers need and being creative while attracting the best talent. It was a new and rewarding perspective.”

unnamed.jpgIMD MBA participants in San Francisco

Suffice to say we are feeling quite chuffed. Time to browse United’s movie selection. Onward to Shenzhen.

Surbhi

The MBA alumni network: a glimpse of an inspirational and effective community

One of the reasons I chose the IMD MBA was its strong, active, and supportive alumni network. I am convinced that such a network will be invaluable both for my career and for my private life, providing an open platform to exchange challenges, experiences and ideas in an informal way. Therefore, I was looking forward to the on-campus reunion last Friday, when our class met MBA alumni from the last few years here in Lausanne.

Let me first share a few words about the IMD alumni community, which is structured around three axis: clubs (50 clubs with 230+ events per year), program communities (e.g. the MBA community), and expert communities (8 chapters with 37+ events per year). Expert communities include the Alumni Community for Entrepreneurship (ACE), which organizes events to connect IMD MBAs with entrepreneurs. A number of my MBA colleagues have already participated in these events this year.

Last Friday was one of the yearly reunions of the MBA community. Not only a chance for the recent graduates, who have spent an intense and possibly life-changing year together, to reconnect, but also an opportunity for the 2019 class to interact with a large crowd of MBA alumni in an informal and friendly atmosphere. I was impressed by the number of people who came to Lausanne and attended the event, which proved that the spirit of sharing and networking from the MBA is alive far beyond this one year.

I personally enjoyed many insightful and fun conversations with alumni from all kinds of industries. Whether they are currently in senior roles at Nestlé, Roche, or Honeywell, all of them were curious about our year as well as enthusiastic to offer their support and share their experiences with me. For instance, I got to know Georg from 2017, who directly introduced me to one of the alumnae of 2016, who works in an area that is highly interesting to me.

Similarly, my classmate Tamil spoke to Roy from 2016 who, after he understood her background and interests, introduced her to various relevant people from the MBA alumni network. She was extremely glad the event took place at this point in time, as it helps us prepare for the job search by understanding companies’ challenges better and what they may be looking for.

I only regret that I did not manage to talk with all the people I really wanted to. One of my classmates suggested VR-enabled networking, so I’d be able to better navigate the crowd – in the sea of alumni it was not always easy to quickly find out who is who.

Overall, the first encounter with the IMD MBA community exceeded my expectations; the people’s curiosity, openness, and support, was outstanding. I am proud that our Magic 90 will be part of this powerful community by the end of this year, and I already look forward to meeting the IMD MBA class of 2020 in one year’s time 🙂

Daniel Leutenegger

The Mumbai Challenge

A scholar visiting Mumbai randomly meets a former student in the hotel lobby. The conversation goes something like this:

Professor: Hey Anshul, great to see you.

Anshul: Likewise, this is a nice surprise. When did you arrive?

Professor: Yesterday.

Anshul: And you are here until….?

Professor: Tomorrow

Anshul: Wow, that short. What are you doing here?

Professor: I’m writing a book which I’m calling “Mumbai. Yesterday, Today and Tomorrow”.

Well, that is how I experienced Mumbai a few days ago. A whirlwind. 3 days cannot do it justice on any dimension. Mumbai is an amazing city full of wonder, so vibrant and diverse. Always energising. Although I was unable to immerse myself in all Mumbai has to offer, I experienced it through the participants in our Mumbai Challenge.

Now in its second year, the Challenge is one way we assess candidates’ suitability for our MBA program. It is essentially a hackathon focussed on rapid ideation in response to some of society’s most pressing challenges. I’ll not reveal too much about the process, or how we use it to evaluate candidates, because it is competitive and there is a substantial scholarship at stake. No point in spoiling it by giving an edge to those keen future participants already with an eye on the 2020 challenge.

What I am happy to say though is that the 50 young men and women we selected from a much larger pool were engaged throughout the day, stayed cool, calm and constructive throughout and seemed to learn lots about the innovation process. The hack was expertly facilitated by Eric Saint-Andre, Innovation Architect.

I love this format because it gives us the chance to see how analytical, creative, collaborative, focussed and driven the candidates are. How they approach problem solving is always revealing. Egos are, mostly, kept in check. And through the apparent chaos some truly compelling ideas emerged. Three of these were well explained and professionally presented in the final pitch-off.

Members of all nine teams deserve great credit for their insights and contributions, as do the alumni, Ishwinder Bawa (2017), Janak Kumar (2017) and Anish Singhvi (2018) who shared their IMD MBA experiences and then joined us on the jury to determine who should be offered a place in the 2020 program. Let’s just say that as a jury we had a lot to discuss and debate as there were many well qualified and truly impressive candidates. We’ll announce the outcome soon.

From the time we gathered on Friday evening to hear the opening remarks made by ÌMD MBA Alumnus Harsh Goenka, Chairman of RPG Enterprises, all the way to our closing on Saturday afternoon, the mood was positive, the energy was impressive and the climate for surfacing amazing insights was ideal.    

Our thanks to Harsh, Eric, Ishwinder, Janak, Anish and all the wonderful participants who made the 2019 Mumbai Challenge great.      

Seán Meehan
Dean of MBA Program

IMD – Dream for many, reality for 90 per year!

IMD’s MBA Assessment Challenge, Mumbai – May 2018

After submitting my application on 31st March 2018, all I did for the next 26 days was refresh my inbox. On 26th April, I entered an elevator with one of my colleagues. Mobile networks in India rarely work in elevators but that day was different. I read the most awaited email and had to hide my emotions when I saw that I had been accepted for the assessment challenge!

So as anyone would do, I kept reading the email multiple times to live the moment. It didn’t even take a day for a new WhatsApp group to connect most of the candidates. Everyone was proposing a thesis about how IMD was going to make the selection.

On 14th May we received the schedule and pointers about the process. One thing was clear: it was going to be creative and innovative. A day before the assessment challenge there was an alumni panel discussion/networking cocktail. The venue was amazing – 34th Floor, Trident, Mumbai. We all arrived early and started connecting with each other.

The AdCom members, Paola and Jennifer, greeted us and gave us our nametags. Prof. Sean Meehan introduced eight alumni who gave interesting and informative presentations depicting their IMD journey and post IMD career. During the cocktail, interacting with the alumni, I noticed that a few common traits were humility, empathy, and clarity of thought. And we were all impressed that the AdCom members knew everything about us. It takes a lot to know 60 candidates in detail. These things reassured me about my choice of B-School.

The Assessment Day

I could not sleep well. Who can sleep well after meeting 60 brilliant candidates and knowing that only a few would make it to the Magic 90? The facilitator of the assessment started with a snapshot of the day so we all understood what was expected of us. We were clubbed in 9 different teams. I had an amazing team – One Entrepreneur, One Consultant, One NGO activist, and one IT professional. We all thought that this was going to be a walk in the park with our diverse team. But the problem started in first few minutes. All of us had different backgrounds and hence different ways of approaching the same issues. So we stopped and set some ground rules. There were many stages of the assessment day and huge amount of learning involved at each stage. We were so engrossed in the discussion that we totally forgot about the other teams or the jurors. By lunch, we had all become good friends and started knowing the strength areas of each other. Together we were able to finish the assignment in time and we were happy with the results.

The hectic day ended suddenly and none of us wanted to leave. Even now, we are all still in contact. I can assure you that all 56 of us were winners. It must have been tough for the Admission Committee to select just a few of us from that pool.

The Result

I did not have to wait for long. Within 24 hours of the assessment I got a call from +41 number. I could not receive the call as I was in a meeting… I called back and the number was unreachable… I was extremely nervous! After half an hour, my mobile flashed +41 number again. This time I picked it up in seconds. It was Paola, IMD MBA Recruitment and Admissions Manager. She asked for my feedback about the process. She gave a detailed feedback about how I performed. Then within a fraction of a second she said, “We are offering you a seat at IMD”. I could not believe it. I started crying (yes, I literally cried!) I got admitted to the only B-school that I applied for.

The journey at IMD has started now. IMD has exceeded my expectations on all fronts.

All the best in your endeavors!

Vivekanand Pandey, Indian, MBA 2019

Eat Me: The World on Small Plates

Everybody in the class of 2019 knew that entrepreneurship forms a core part of the MBA programme here at IMD, but our first lecture on the subject wasted no time in revealing the reality of what today has become almost a mythologised pursuit.

The subject of our first case was Eat Me, a very popular restaurant here in Lausanne and winner of the coveted Best Swiss Gastro Award for 2018. This was the only time a restaurant from the French-speaking part of Switzerland had won the award. As it happens, I was already very familiar with Eat Me, having visited the restaurant numerous times over previous travels to Lausanne. Eat Me offers a novel concept, best described as international tapas. Guests choose multiple dishes to share, each coming from a different region of the world and country within that region. I can vouch that this format makes for a unique evening of exploring and discussing new tastes, with the added bonus that the food is delicious!

Despite Lausanne’s restaurant scene offering a lot more in the way of variety in recent years vs 7-10 years ago (so I’m told), I found myself going back to Eat Me again and again. So imagine my curiosity at learning how this amazing place came about and indeed who better to hear from than the founders themselves, Serena Shamash and her husband Mark Brownell, who put in a surprise visit towards the end of our lecture. To describe in full the many insights Serena and Mark shared with us would fail to do them justice, not to mention make this post a little lengthy, but some key messages resonated with us.

Do not live the Deferred Life Plan

The deferred life plan (all creative rights to Mr Randy Komissar) is simple and, not surprisingly, signs up not-so-enthusiastic participants everywhere. It goes:

Step 1 – do what you have to do
Step 2 – do what you want to do

…..or so they tell you. But Serena Shamash had no such intention after completing her MBA at IMD in 2007 and knew her real passion lay in building things. Specifically Serena had a passion for creating and developing concepts. She also had a passion for travel and food. During a stint at BCG in Zurich, Serena realised that those two passions could be united to address what she assessed to be a significant problem in Switzerland  – a lack of restaurant variety and uninteresting customer experience at most restaurants of that time. She decided to do something about it.

I think this message resonated with all of us. It is easy to fall into the trap, often neatly camouflaged by societal norms, of believing that in order to pursue our passions, we must first pay dues in the form of a reliable job that we may not like. We are here at IMD precisely because we do not intend to fall into that trap.

Do what you love, even if it’s not quite where you expected

Serena admitted that opening a restaurant was not the exact entrepreneurial endeavour she had imagined when thinking where to apply her passion for concept development, but the landscape of the Swiss restaurant market offered a problem that needed solving. This was also a major lesson for us in understanding entrepreneurship: Opportunities may present themselves in forms and places that you never expect, but you nevertheless have the ability to recognise and take advantage of them. Serena believed that her love of travel and international upbringing placed her perfectly for designing small international plates that would allow her customers not simply to consume food, but to discover it. She had gathered evidence from her network in Switzerland that there was a real desire and need for a restaurant format like this and she decided to make it a reality. I, for one, am glad she did…

Starting a business is not hard work, it’s really hard work

After finalising her concept and developing a working financial model for Eat Me, it took Serena two years to find a location. Rather a long time. Over the period Serena learned to become a hardened negotiator and not to let emotion get the better of her logic in pressured situations. Any would-be entrepreneurs would be wise to heed that lesson, for it is in the most highly charged emotional situations that the biggest mistakes are made.

It took two years to find a location, because it took that long to find a price that made sense. Serena might easily have succumbed to a desire to get going and have paid whatever, but I suspect we wouldn’t have heard from her during our lecture if she had. The dedication required to keep going and stay committed to her vision, despite setback after setback, is awe inspiring.

Serena also shared that, after finding a location in Lausanne and successfully opening Eat Me, she worked 9am to 4am, 7 days a week for a year or so. Creating something is difficult, very difficult, and it requires courage and unparalleled work ethic. Anyone who might have believed in the popular portrayal of entrepreneurship as a teenager creating an app in his bedroom and selling it to Google for $30m a couple of months later would have been rudely awoken by the reality described by Serena that entrepreneurship is about being all-in all of the time and taking knocks on the chin as they come…and they will come.

You need support

Everyone needs the support of those close to them, especially entrepreneurs! Eat Me was the creation of both Serena and Mark. Indeed Mark has now joined Eat Me full-time, having supported Serena and helped build the business hitherto while working a demanding job as an executive. This part of the story of Eat Me resonated strongly, for arguably without Mark’s support over the years, Serena would not have been able to become the entrepreneur she has and we wouldn’t have Eat Me. I think the wider point is that people around entrepreneurs and the support networks entrepreneurs have are often overlooked in popular accounts. We all need support to have courage. Mark and Serena now run Eat Me together, which is in itself an admirable feat for a married couple (I’m not sure I could work with my wife…!).

We are deeply grateful to Serena and Mark for sharing their story with us and imparting just some of the passion and dedication required to create a business. This was a fascinating introduction to entrepreneurship and, looking ahead, our start-up projects will be kicking off imminently. The 90 of us are looking forward to getting stuck in.

Mark, Serena and Professor Benoit Leleux

For anyone in Lausanne or Geneva, my advice would be try out this place called Eat Me.

Richard Pickering, British, MBA Candidate 2019

Brand Thyself

As MBAs in training and future visionaries looking to make a dent in the world (we hope), we have already had experience with brand management for products, or expect to learn the latter in the months to come. A subject less often discussed is the nebulous, subjective, and frankly tough job of branding ourselves. In a world where everyone and their pet chameleon are on social media, branding is as universal as it is essential to conducting business, be it medicine, manufacturing, or mergers and acquisitions.

Which brings me to our Career Development session yesterday with Arjen Iwema from W-Focus on Personal Branding. Most of us have some idea of who we are, and are perhaps less clear about where and who we want to be in the future. Arjen, IMD MBA Class of 2003, spoke to us about his journey towards a clear individual brand, professional and personal, and urged us to use a comprehensive framework to begin our exploration into our branding statements.

unnamed.jpg

The most rewarding part of the day for me was drafting our personal statements and then sharing them within our groups (also our start-up teams). It was a wonderful way to get to know each other beyond qualifications and years of work experience. We shared our feedback with each other and marveled at the various hidden aspects of each other’s personalities. All I can say is, wine enthusiasts, serial marathoners, and auto nerds lurk among us 🙂

A significant takeaway from the session was the value in being authentically yourself because this cannot be replicated. It is difficult at times, especially since many of us come from cultures where humility is paramount, and speaking about yourself is just plain awkward. As we step into pre-executive roles, it may not be required or even advised, to harp on about our abilities. But it would do us a world of good if we have a clear sense of who we are and where we are headed. In a dynamic environment where many things will not go our way, we can at least have a strong sense of self to share with those we want to influence, and more importantly, ourselves.

Now onto prep for Operations class tomorrow! Have a good one.

 

 

 

 

 

 

 

 

Leonard

28th November 2008 

Martin Schmidt, German, is the author of today’s diary entry. He shares with us his experience and pleasure of having become a father whilst completing his MBA at IMD.

What were you guys doing last January?“ This was the question that Benoit Leleux, our Program Director, asked after congratulating me on the birth of my son Leonard. With three “MBA babies” born in October, this was indeed a fair question to ask. So if next year’s MBA program gets even more demanding and stressful during its first month, I fear I might be partly to blame.

That said, the support we had from the IMD community was fantastic. Mareike, my partner, moved to Lausanne when she was already six months pregnant, and without the help of IMD staff, other participants and partners, things would have been a lot more difficult.

I know that some Diary readers are prospective MBAs who may be considering starting a family during their time at IMD. Having gone through the experience myself, I can wholeheartedly recommend it, so let me try to resolve some of your doubts*:

  • You think that becoming a father while doing an MBA adds more stress to an already stressful period of your life? Maybe so, but the joy that a baby can bring by far outweighs everything else. It also puts things into perspective: The company you’ve just applied to announces mass redundancies and experiences a 50% drop in its share price? Things like that do not seem to matter so much if you have a wonderful little baby son waiting for you at home.
  • You are worried about your wife giving birth in a foreign country? I had my doubts too, but as it turned out, hospital staff in Lausanne are very much used to catering to an international clientele. Also, language was much less of an issue than I expected: Most doctors and many midwives speak perfect English, and in any case, during birth language becomes secondary; in fact, if you understand the French verbs “pousser” [push] and “souffler” [breathe], you have already covered 90% of the required vocabulary.
  • You fear that you will be the odd one out as an IMD father? The following picture, showing only the parents with babies that were born during the year, should prove you wrong:

Looking at this picture now, I can’t believe how much Leonard [the one in the front, dressed in light blue] has grown already! But before I start boring my audience with stories about all the little miracles Leonard performs already [he just started smiling], I will stop writing and spend some more time with our son…

Good night to you all,

Martin

*I don’t want to be sexist, but I’m afraid my advice applies only to male participants – for obvious reasons, things would be a little different for female participants.