Category: Alumni

IMD – Dream for many, reality for 90 per year!

On By IMD-MBA-BlogIn Alumni, Global, Guest entry, InnovationLeave a comment

IMD’s MBA Assessment Challenge, Mumbai – May 2018

After submitting my application on 31st March 2018, all I did for the next 26 days was refresh my inbox. On 26th April, I entered an elevator with one of my colleagues. Mobile networks in India rarely work in elevators but that day was different. I read the most awaited email and had to hide my emotions when I saw that I had been accepted for the assessment challenge!

So as anyone would do, I kept reading the email multiple times to live the moment. It didn’t even take a day for a new WhatsApp group to connect most of the candidates. Everyone was proposing a thesis about how IMD was going to make the selection.

On 14th May we received the schedule and pointers about the process. One thing was clear: it was going to be creative and innovative. A day before the assessment challenge there was an alumni panel discussion/networking cocktail. The venue was amazing – 34th Floor, Trident, Mumbai. We all arrived early and started connecting with each other.

The AdCom members, Paola and Jennifer, greeted us and gave us our nametags. Prof. Sean Meehan introduced eight alumni who gave interesting and informative presentations depicting their IMD journey and post IMD career. During the cocktail, interacting with the alumni, I noticed that a few common traits were humility, empathy, and clarity of thought. And we were all impressed that the AdCom members knew everything about us. It takes a lot to know 60 candidates in detail. These things reassured me about my choice of B-School.

The Assessment Day

I could not sleep well. Who can sleep well after meeting 60 brilliant candidates and knowing that only a few would make it to the Magic 90? The facilitator of the assessment started with a snapshot of the day so we all understood what was expected of us. We were clubbed in 9 different teams. I had an amazing team – One Entrepreneur, One Consultant, One NGO activist, and one IT professional. We all thought that this was going to be a walk in the park with our diverse team. But the problem started in first few minutes. All of us had different backgrounds and hence different ways of approaching the same issues. So we stopped and set some ground rules. There were many stages of the assessment day and huge amount of learning involved at each stage. We were so engrossed in the discussion that we totally forgot about the other teams or the jurors. By lunch, we had all become good friends and started knowing the strength areas of each other. Together we were able to finish the assignment in time and we were happy with the results.

  • My team during the Mumbai Challenge

The hectic day ended suddenly and none of us wanted to leave. Even now, we are all still in contact. I can assure you that all 56 of us were winners. It must have been tough for the Admission Committee to select just a few of us from that pool.

The Result

I did not have to wait for long. Within 24 hours of the assessment I got a call from +41 number. I could not receive the call as I was in a meeting… I called back and the number was unreachable… I was extremely nervous! After half an hour, my mobile flashed +41 number again. This time I picked it up in seconds. It was Paola, IMD MBA Recruitment and Admissions Manager. She asked for my feedback about the process. She gave a detailed feedback about how I performed. Then within a fraction of a second she said, “We are offering you a seat at IMD”. I could not believe it. I started crying (yes, I literally cried!) I got admitted to the only B-school that I applied for.

The journey at IMD has started now. IMD has exceeded my expectations on all fronts.

All the best in your endeavors!

Vivekanand Pandey, Indian, MBA 2019

Eat Me: The World on Small Plates

On By IMD-MBA-BlogIn Alumni, Guest entry, InnovationLeave a comment

Everybody in the class of 2019 knew that entrepreneurship forms a core part of the MBA programme here at IMD, but our first lecture on the subject wasted no time in revealing the reality of what today has become almost a mythologised pursuit.

The subject of our first case was Eat Me, a very popular restaurant here in Lausanne and winner of the coveted Best Swiss Gastro Award for 2018. This was the only time a restaurant from the French-speaking part of Switzerland had won the award. As it happens, I was already very familiar with Eat Me, having visited the restaurant numerous times over previous travels to Lausanne. Eat Me offers a novel concept, best described as international tapas. Guests choose multiple dishes to share, each coming from a different region of the world and country within that region. I can vouch that this format makes for a unique evening of exploring and discussing new tastes, with the added bonus that the food is delicious!

Despite Lausanne’s restaurant scene offering a lot more in the way of variety in recent years vs 7-10 years ago (so I’m told), I found myself going back to Eat Me again and again. So imagine my curiosity at learning how this amazing place came about and indeed who better to hear from than the founders themselves, Serena Shamash and her husband Mark Brownell, who put in a surprise visit towards the end of our lecture. To describe in full the many insights Serena and Mark shared with us would fail to do them justice, not to mention make this post a little lengthy, but some key messages resonated with us.

Do not live the Deferred Life Plan

The deferred life plan (all creative rights to Mr Randy Komissar) is simple and, not surprisingly, signs up not-so-enthusiastic participants everywhere. It goes:

Step 1 – do what you have to do
Step 2 – do what you want to do

…..or so they tell you. But Serena Shamash had no such intention after completing her MBA at IMD in 2007 and knew her real passion lay in building things. Specifically Serena had a passion for creating and developing concepts. She also had a passion for travel and food. During a stint at BCG in Zurich, Serena realised that those two passions could be united to address what she assessed to be a significant problem in Switzerland  – a lack of restaurant variety and uninteresting customer experience at most restaurants of that time. She decided to do something about it.

I think this message resonated with all of us. It is easy to fall into the trap, often neatly camouflaged by societal norms, of believing that in order to pursue our passions, we must first pay dues in the form of a reliable job that we may not like. We are here at IMD precisely because we do not intend to fall into that trap.

Do what you love, even if it’s not quite where you expected

Serena admitted that opening a restaurant was not the exact entrepreneurial endeavour she had imagined when thinking where to apply her passion for concept development, but the landscape of the Swiss restaurant market offered a problem that needed solving. This was also a major lesson for us in understanding entrepreneurship: Opportunities may present themselves in forms and places that you never expect, but you nevertheless have the ability to recognise and take advantage of them. Serena believed that her love of travel and international upbringing placed her perfectly for designing small international plates that would allow her customers not simply to consume food, but to discover it. She had gathered evidence from her network in Switzerland that there was a real desire and need for a restaurant format like this and she decided to make it a reality. I, for one, am glad she did…

Starting a business is not hard work, it’s really hard work

After finalising her concept and developing a working financial model for Eat Me, it took Serena two years to find a location. Rather a long time. Over the period Serena learned to become a hardened negotiator and not to let emotion get the better of her logic in pressured situations. Any would-be entrepreneurs would be wise to heed that lesson, for it is in the most highly charged emotional situations that the biggest mistakes are made.

It took two years to find a location, because it took that long to find a price that made sense. Serena might easily have succumbed to a desire to get going and have paid whatever, but I suspect we wouldn’t have heard from her during our lecture if she had. The dedication required to keep going and stay committed to her vision, despite setback after setback, is awe inspiring.

Serena also shared that, after finding a location in Lausanne and successfully opening Eat Me, she worked 9am to 4am, 7 days a week for a year or so. Creating something is difficult, very difficult, and it requires courage and unparalleled work ethic. Anyone who might have believed in the popular portrayal of entrepreneurship as a teenager creating an app in his bedroom and selling it to Google for $30m a couple of months later would have been rudely awoken by the reality described by Serena that entrepreneurship is about being all-in all of the time and taking knocks on the chin as they come…and they will come.

You need support

Everyone needs the support of those close to them, especially entrepreneurs! Eat Me was the creation of both Serena and Mark. Indeed Mark has now joined Eat Me full-time, having supported Serena and helped build the business hitherto while working a demanding job as an executive. This part of the story of Eat Me resonated strongly, for arguably without Mark’s support over the years, Serena would not have been able to become the entrepreneur she has and we wouldn’t have Eat Me. I think the wider point is that people around entrepreneurs and the support networks entrepreneurs have are often overlooked in popular accounts. We all need support to have courage. Mark and Serena now run Eat Me together, which is in itself an admirable feat for a married couple (I’m not sure I could work with my wife…!).

We are deeply grateful to Serena and Mark for sharing their story with us and imparting just some of the passion and dedication required to create a business. This was a fascinating introduction to entrepreneurship and, looking ahead, our start-up projects will be kicking off imminently. The 90 of us are looking forward to getting stuck in.

Mark, Serena and Professor Benoit Leleux

For anyone in Lausanne or Geneva, my advice would be try out this place called Eat Me.

Richard Pickering, British, MBA Candidate 2019

Brand Thyself

On By Surbhi PuriIn Alumni, Career/Recruiting, Discovery, LeadershipLeave a comment

As MBAs in training and future visionaries looking to make a dent in the world (we hope), we have already had experience with brand management for products, or expect to learn the latter in the months to come. A subject less often discussed is the nebulous, subjective, and frankly tough job of branding ourselves. In a world where everyone and their pet chameleon are on social media, branding is as universal as it is essential to conducting business, be it medicine, manufacturing, or mergers and acquisitions.

Which brings me to our Career Development session yesterday with Arjen Iwema from W-Focus on Personal Branding. Most of us have some idea of who we are, and are perhaps less clear about where and who we want to be in the future. Arjen, IMD MBA Class of 2003, spoke to us about his journey towards a clear individual brand, professional and personal, and urged us to use a comprehensive framework to begin our exploration into our branding statements.

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The most rewarding part of the day for me was drafting our personal statements and then sharing them within our groups (also our start-up teams). It was a wonderful way to get to know each other beyond qualifications and years of work experience. We shared our feedback with each other and marveled at the various hidden aspects of each other’s personalities. All I can say is, wine enthusiasts, serial marathoners, and auto nerds lurk among us 🙂

A significant takeaway from the session was the value in being authentically yourself because this cannot be replicated. It is difficult at times, especially since many of us come from cultures where humility is paramount, and speaking about yourself is just plain awkward. As we step into pre-executive roles, it may not be required or even advised, to harp on about our abilities. But it would do us a world of good if we have a clear sense of who we are and where we are headed. In a dynamic environment where many things will not go our way, we can at least have a strong sense of self to share with those we want to influence, and more importantly, ourselves.

Now onto prep for Operations class tomorrow! Have a good one.

 

 

 

 

 

 

 

 

Leonard

On By IMD-MBA-BlogIn Alumni

28th November 2008 

Martin Schmidt, German, is the author of today’s diary entry. He shares with us his experience and pleasure of having become a father whilst completing his MBA at IMD.

“What were you guys doing last January?“ This was the question that Benoit Leleux, our Program Director, asked after congratulating me on the birth of my son Leonard. With three “MBA babies” born in October, this was indeed a fair question to ask. So if next year’s MBA program gets even more demanding and stressful during its first month, I fear I might be partly to blame.

That said, the support we had from the IMD community was fantastic. Mareike, my partner, moved to Lausanne when she was already six months pregnant, and without the help of IMD staff, other participants and partners, things would have been a lot more difficult.

I know that some Diary readers are prospective MBAs who may be considering starting a family during their time at IMD. Having gone through the experience myself, I can wholeheartedly recommend it, so let me try to resolve some of your doubts*:

  • You think that becoming a father while doing an MBA adds more stress to an already stressful period of your life? Maybe so, but the joy that a baby can bring by far outweighs everything else. It also puts things into perspective: The company you’ve just applied to announces mass redundancies and experiences a 50% drop in its share price? Things like that do not seem to matter so much if you have a wonderful little baby son waiting for you at home.
  • You are worried about your wife giving birth in a foreign country? I had my doubts too, but as it turned out, hospital staff in Lausanne are very much used to catering to an international clientele. Also, language was much less of an issue than I expected: Most doctors and many midwives speak perfect English, and in any case, during birth language becomes secondary; in fact, if you understand the French verbs “pousser” [push] and “souffler” [breathe], you have already covered 90% of the required vocabulary.
  • You fear that you will be the odd one out as an IMD father? The following picture, showing only the parents with babies that were born during the year, should prove you wrong:

Looking at this picture now, I can’t believe how much Leonard [the one in the front, dressed in light blue] has grown already! But before I start boring my audience with stories about all the little miracles Leonard performs already [he just started smiling], I will stop writing and spend some more time with our son…

Good night to you all,

Martin

*I don’t want to be sexist, but I’m afraid my advice applies only to male participants – for obvious reasons, things would be a little different for female participants.

Sailing Santa Margherita

On By IMD-MBA-BlogIn Alumni, Discovery, Leadership

A few days ago, 11 of my MBA classmates, 4 alumni and I had the chance to participate in the MBA Bocconi Regatta in Santa Margherita Italy, one of the top MBA sports meetings of the year, and an opportunity to meet people from other prestigious business schools.

Most importantly, it was a true stretching teamwork and leadership experience that could not have been “taught in a classroom nor induced through group assignments in an MBA class setting”, as Hassan, one of my crew members, highlights it. “There’s something about being on a sail boat with 6 of your classmates and an alumni in the middle of the Ligurian Sea, competing for Regatta glory by carefully pulling ropes and forcing tight maneuvers to get ahead of the competition, that brings home what teamwork is all about. It’s observing your crew, anticipating issues, being available to them, reinforcing communication, and giving your best that matters when the horn sounds and the boats set sail.”

What was particular about our setup was the lack of sailing experience of most of us MBAs. This was a real challenge given that safety, on top of performance, was at stake.  Martina, recalls that, “Every wrong maneuverer was immediately visible, no mistake was forgiven.”

So how did it play out for us? The truth is that Daniel and Claude, our skippers and IMD’s alumni from 2014 and 2017, played a pivotal role in our success. In less than 3 days, we managed to pull two crews together, get up to speed and perform.

“Daniel and Claude were not “only” skippers, they were leaders who gained our respect by leveraging the talent which each single individual brought in, by staying calm in tense situations and by focusing on our learning experience and development. Martina.

From our skippers perspective, the Regatta was also a stretch, as Daniel Emeka (MBA 2014) highlights:

” I had to bear in mind that since we didn’t have time to practice much I would be relying on people taking initiative within prescribed limits and a framework. Both Claude and myself made sure we held an initial briefing, and sought to reassign where we thought roles weren’t aligned with requirements and break the entire sailing experience into phases such as getting in and out of the harbor versus racing (third phase) which had a different set of roles. The team then only had to think one phase at a time and focus on those tasks.

The team had heightened IQ and EQ, so they quickly picked up on concepts like wind direction and tacking/gybing (it helped that there were quite a few engineers) as well as self-motivation, team dynamics management, …and waiting for the right moments to bring up issues. This really added to the morale and kept us focused on important things for prolonged periods. As for the usual rookie mistakes, we got the course wrong once, misjudged weather patterns, sometimes didn’t notice some problems early enough. But these were all corrected for and no mistake was made twice”

From Claude’s (MBA 2017) perspective:

“For the second time in two years, I had the chance to be on the IMD racing boat for the MBA Bocconi regatta as skipper. Unlike last year, I was not familiar with most of the crew members who were current MBA students. Getting a crew of seven to perform coordinated specialized activities in the limited space of a boat with the pressure of competitors like Harvard, MIT, INSEAD, HEC, and Chicago is a thrilling and sensational challenge. For the boat to move, turn, and accelerate, everyone needs to know his/her role and objectives, communicate effectively, and understand how to react to unexpected events. The learning curve is steep, and the crew needs to take risks and dare to make decisions with a limited amount of information and time. After a few initial adjustments, we were able to improve our maneuvers, increase speed, and reduce reaction time. And after the first race, I had already forgotten that I wasn’t part of this class: it felt like we were one team and that I knew the crew as well as I knew my classmates last year. Unfortunately, we did not win the regatta, but we don’t need to be on top of rankings to be successful. And for me success, was creating meaningful human bonds with 2018 class, enjoying the time together and leaving in some of them a bit of my passion for sailing.”

This Regatta remains one of the most symbolic, memorable and sensational events of our MBA experience, and a great sports tradition I would like to help future classes maintain and improve. On behalf of the sailing team and the MBA sports committee, I would like to say a BIG THANK YOU to our dean Sean Meehan, and the MBA staff for their support in making this happen!

Sara, for the MBA Sports Committee

 

Looking back

On By IMD-MBA-BlogIn Alumni, Faculty, Global, Guest entry

The  2018 class have dispersed to different parts of the world to enjoy their much deserved vacation! Hopefully, one or two of them will share their adventures with us over this month. But in the meantime, below is an entry posted this time 10 years ago. The Stewart Hamilton Scholarship for Women was created in memory of this great professor, who taught our MBAs for many years. Continue reading “Looking back” →