An Odyssey of Challenges and Secure Bases

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“It is exactly what we expected from this project. On top of that, the practical action plans appended with the business models will help us to move forward with the pilot phase”, were the appreciative closing words from our ICP client during the final presentation.

Yet, the journey to get there was everything but an easy walk.

Mid-October, the project seemed to be as dismal as the rainy days in Lausanne. It is only during the first presentation, the client and we concurred on the final project scope.  To make things worse, our team dynamics were confidently entrenched in the so-called “storming” phase, which is, according to the theory, the much-needed step before reaching the “performing” phase of teamwork …. The five of us, totaling 43 years of cumulative work experience in various industries, got stuck for days. After designing a bunch of occult graphs (our NDA, but also our pride, prevent us to disclose those here), the most serious man of the team started self-mockery: “We’d better prepare some AEDs for next presentation. Either the client or our faculty may need them.”

However, thanks to the experiences acquired during this year, every one of us knew how to navigate this situation. Rounds of argument shaped our prototypes of new business models. Following the tradition of leadership streams, we took frequent feedback sessions which helped the team moving out of the storming stage. Meanwhile, continuous and subtle guidance from faculty coach, Professor Ralf Seifert, helped us to maintain ICP on the right track. Nemawashi, newly taught in the ICP preparing sessions, was applied to build consensus between clients and us (Yes, we avoided using AED during client meetings).

When looking back at the ICP journey, we think our team performed like the sailors of Odysseus, confronting a series of unknows and challenges. Everyone experienced frustration, confusion, and pressure. The support and specific expertise from each other made the team stronger, and hence we finally passed the whirlpool and sailed to the destination.

Soon, we will leave the IMD campus and re-enter into the real world – real jobs as well as real life. Like the ICP, the only certain thing in our future life is uncertainty. But we will not freak out. We have experienced ICP. And more importantly, we have ICP teammates who are friends and secure bases for the future.

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Finally, thank you to Vivekanand Pandey and Olivier De Liedekerke. Their commitment and optimism are the true inspiration for our ICP. The team’s success would not be possible without their contribution (as well as tolerance on my demand for MECE).

Chaoyi

 

Innovation Week – the Grand Finale and the end of week reflections

Friday. That was the day we were all waiting and preparing for – day when 18 teams presented their ideas and prototypes to the UEFA Jury. Through the semifinals, six teams were selected to pitch their innovation ideas to the UEFA senior management and the entire IMD and ECAL community involved in the Innovation Week.

Our team made it to the finals too. We were excited to present our idea, but also very curious about the work of other teams we could not closely follow through the sprint of the last days. We went on stage, presented and waited… Finally, the verdict came… Although we did not win the competition, we got a very positive feedback and hope to see our idea implemented in EURO 2024. But we were not sad – we were happy for the winning team and very proud. Proud of ourselves and of all the teams who put their talents, creativity and sleepless nights to contribute to the beautiful idea of football.

Tired, but happy we headed back to IMD for in-class and group discussions that was planned for Friday evening and the whole following day. It seemed a bit odd to be back in the auditorium after the emotional rollercoaster of the last days with its peak at UEFA HQ, but I soon understood the reason and the value behind.

This week was about UEFA, about innovating the fan experience of the future, but it was also about us – 90 IMD and 18 ECAL students, learning and living the process of innovation. The closing classes helped us to understand what happened in the last days – we reflected on the methodologies and the process we applied as well as on how to switch on the ‘innovation mindset’ through the ‘A.L.I.E.N.’ framework developed by our professor Cyril Bouquet.

Last but not least (definitely not least 🙂 ), we reflected on ourselves and the team dynamics we experienced. Who were I this week? An organizer, a critic, an idea generator, …? Or maybe I had different roles depending on the day and task we were working on? What about the others? How did we perform as a team?

Contemplating the seven traits of high performing teams and to what extent we were a ‘high performing team’ was the true Grand Finale of this week. We discussed, gave and received feedback on our behaviors, both helpful and unhelpful to better understand ourselves and our leadership traits. I learnt a lot this week about diversity and how the variety of talents and ways of thinking we had in the team contributed to the final product we are so proud of. Finally, I learnt also a lot about myself and how my behaviors can impact the team thanks to the honest, direct and also kind feedback I received.

Thank you IMD, ECAL, UEFA, ThinkSport and all other organizations and people behind this experience for this learning opportunity!

Team ‘Safari’ – Alex, Cosima, Daniel, Lukasz, Mischa and Wasan

With gratitude and pride to my fellow teammates: Alex, Cosima, Daniel, Mischa and Wasan – it would not be the same experience without you.

Lukasz

When the clouds meet the ground

The parkour came to the end, the pitch day arrived. We headed to the UEFA Headquarters in the morning to present 18 unique and fantastic ideas to a jury conformed by @ECAL, @Thinksport, @UEFA and IMD experts. Six incredible ideas made it to the finals and just one got the final prize: autographed jerseys and exclusive tickets for UEFA tournaments.

The winning team

Being outside the business environment and working with ECAL students gave us a different perspective on approaching problem solving. This week we proved that there is never one way to do things and making some room for innovation ignites fantastic results.

The UEFA auditorium, where the final presentations took place

After working together for a week, Jawaher, our ECAL team member, observed: “you guys start thinking on the earth, we usually start from the clouds”. Design thinking and innovative ideas start there, happen up there. Experimenting and navigating them towards the ground makes those ideas tangible, transforming ideas into action. The end of the innovation week is here, today, where the clouds and the ground met.

Ezequiel Abachian

Day 3 of the IMD Innovation Week

I’m told it’s day 3 of Innovation week, however there are moments where I am not so sure! Today has been a whirlwind of discussion and activity as we ventured out of the traditional business school environment and into the tangible reality of innovation and design. 

The challenge of taking the UEFA EURO Fan experience to the next level has been accepted enthusiastically by the class. Each of the 18 teams are now coming to terms with the obstacles that stand in the way of their ambitious design goals and there is a real buzz about the place… 

Peter grappling with the endless possibilities of MDF

Our new location for the next 2 days is the 3rd floor of the UniverCité Coworking design space, a short bus ride away from the centre of Lausanne. Large warehouse-like working areas make up the top floor of this industrial looking building and there is a somewhat controlled chaos of desks, flipcharts, start-ups and people strewn across any and all of the available space here. It’s hard to tell exactly what’s going on, but something reassures you that, whatever it is, it’s pretty exciting and you should definitely be getting involved!

Alfresco dining meets innovation warehouse

Coming from a start-up myself I was fairly confident that I would have something to bring to the table this week. I’ve dabbled in a bit of innovation here and there I thought and I’ve definitely been to enough football games in my time…

… turns out however, it’s a touch trickier than I had anticipated. Apparently there are a lot of really useful design principles and working methodologies (such as parkour) which have the added benefit of guiding you away from coming up with something that is designed entirely with yourself in mind. Who knew?

Marta from ECAL in action!

So, after a few soul searching moments where I tried to understand my own relevance in the world I awoke to the fact that my team were getting on with things and slowly but surely our idea was beginning to take shape. We are specifically putting the experience of families at the heart of our work for UEFA and after each carefully considered iteration you truly begin to appreciate the investment, dedication and team work required to bring about significant innovation…

As Philippe Starck once said “Getting to the heart of things, is never easy”, but hopefully 2 days is still enough time!

Alex Berry

Innovation Week: Days 1 & 2 – Learn, Question, Engage

Last year, during my Assessment Day, students from the Class of 2018 shared with me their excitement about Innovation Week. I followed their blog and achievements, so impressed with the impact they made on in-hospital patient care in seven short days.

It is our turn now!

This year we take on the 2019 UEFA Innovation Challenge built by IMD, ECAL, and ThinkSport. UEFA is looking for new ways to take football fan engagement to the next level, through enhanced festival/host city experiences, during matches, and beyond, with a special focus on fans with additional needs. The winning idea will be incorporated into the concept of UEFA EURO and implemented during the 2024 tournament.

We know that the fan is the true, beating heart of football. This week we do a deep dive into the fan journey, existing pain points, identify the unsaid, unmet needs, and then brainstorm our way through structured sessions after which we will (*fingers crossed*) land on our novel idea of choice and bring it to life.

IMG_9355.jpgIn-class discussions with Professor Cyril Bouquet before embarking on our innovation adventure

A special part of this journey is that each IMD team is paired with a design student from ECAL’s graduate program. It will be interesting to see our worlds of management and design intermingle. While it may seem that we have differing vantage points, and sometimes we do, both disciplines require plenty of resilience and creativity, qualities we will be banking on to do well this week. I expect that we will push more, and take more risks than we are accustomed to.

IMG_9363.jpgImprov Dinner on Day 1
d67c7825-b75f-47e9-9954-f39bb0165ab2.JPGResearch visits; the sunshine and Swiss scenery are a fun bonus!
de6e88af-fa88-4d48-b444-7cbe5a156177.JPGMore research trips!
a1fe3271-c31b-4645-b9fa-c6189ba83c68.JPGThe research doesn’t really end 🙂
IMG_9376.JPGDiscussing initial learnings and insights over cocktails and a delicious Hungarian dinner

The experience has been quite a whirlwind so far, especially since my football experience is limited to FIFA World Cups and one live match where Spain played Philadelphia (a “friendly” match). Still, a couple of days in, and after many conversations with my football-savvy teammates and the enthusiastic fans we met this morning, I understand the sport better. Following the intensive discussion and study, I expect many light bulbs to switch on tomorrow!

Time to get some shut eye. Sleep, apparently, is conducive to creative thinking 🙂

Surbhi

Congratulations and good luck, MBA class of 2018!

I have been at IMD for 18 years, and yet I never fail to be surprised at how quickly we seem to move from welcoming a new group of 90 to wishing this same group of friends luck on the next step of their journey.

Friday was graduation day. We (all members of the MBA team) clapped as they received their well-deserved diplomas and we partied with them to celebrate the end of this chapter.

I would like to take this opportunity to thank everyone who has contributed to the blog this year. Not only Parth, Neharika, Martina, Joyce, Hassan and our image king, Raj, but so many others have taken the time out of busy schedules to share with us a part of their experience, to give us a glimpse into what makes this year so special.

For 2018, I leave you with a short video

We know this is not goodbye. We look forward to hearing how the journey continues.

Suzy

This is not an MBA

This is a life changing experience, one of those that turn people into who they were supposed to be.
This will be more than an MBA, but only if you let it. Only if you’re willing to put in the effort, if you’re willing to try new things and do what you normally wouldn’t. I’m not talking about the  academic rigorousness and effort required to finish the insurmountable readings, or about the hours needed to deliver all projects on time and the sleepless nights to learn free cash flows, economic theory, strategic positioning, analytics and all that jazz. I’m talking about the resiliency to take no’s, stand back up and dust yourself off, I’m speaking of the courage to have an honest conversation with a teammate, I’m referring to the strength to look into yourself and at your choices, ask why and then change.
This is not an MBA Program and as such it cannot be measured by any regular metrics. It can only be understood through the stories of those who’ve been here, through the lives it changed, the friendships it built, the people it touched.
Thank you, IMD, for taking us in, I feel honored to carry your name.

Joyce