90 MBA students at a leading international business school, all them completely high on an overdose of management theory, sit in close attention as they are told about the final challenge between them and their golden degree.
International Consulting Projects, or ICPs as they are called, are consulting projects that they will have to undertake with clients across the globe. ‘Consulting’… ‘Global’…‘Clients’… stuff dreams are made of!
Thoughts of international travel, business suits, midnight meetings and coffee fill the room as they are told that they will all be assigned projects in groups, which will be led by faculty directors, akin to a partner in a consulting firm.
The stage is set. It is time to go and shine, and most importantly, to keep up with the highest standards set by their predecessors and the institute.
Five super confident, self-assured and clueless MBAs have come together for their first ICP meeting. The carefully curated team comprises of a Swedish investment banker, an Italian ex-naval officer set to become a consultant, an ‘Uber’ cool tech master from Brazil, a Japanese Sales superstar and a growth strategist from India.
The project is as concrete as their future. They will help a swiss startup, that is disrupting a certain industry, to scale up. Simple.
While doing so, they will work under the guidance of a Rockstar faculty member, a recovering consultant by his own admission, whose area of expertise is structured thinking.
Three weeks into the project, the team has been through a ‘S.U.P.E.R’ journey so far.
First came the ‘Structure’. As the team started understanding the key question, they got an opportunity to apply multiple strategic frameworks to define the scope with the client and address the most critical challenges.
Then came the ‘Understanding’. A few days into the project, the team realized that while structure is all about putting thoughts in boxes, disruption is all about thinking out of the box. This was a different beast and it would take way more than just the consultant swag to tackle it (the suits stay of course!).
‘Preparation’ was the key. Dwell deep inside business models. Talk to employees. Talk to experts. Talk to clients. Scan reports. Gather data and more data. Build a fort of knowledge. There is no room for shallow cosmetic treatments here. Go deep or drown.
Now is the time to ‘Experiment’. Like Jean-Claude Biver once told us, getting lucky is like hitting the right string, but to hit the right string you must hit as many as it takes to get lucky. When it comes to start ups, when it comes to disruptive technologies and especially, when it comes to business development, you knock on every door until you meet lady luck. Think prototyping (or think whatever, but get down to action!).
And finally, with the right structures, a deep understanding, thorough preparation and robust experimentation, we will reach our destination and get our ‘reward’. That will be the end of this S.U.P.E.R. journey or maybe it will just be a beginning!
(cover photo: scene from Zürich)