Implementing a B2C digital retail strategy, with an international mindset

In my opinion, an ‘International’ MBA program has as much to do with having a diverse cohort, as it does with enhancing a student’s ability to appreciate the nuances at play when interacting with people from different cultures. Furthermore, leveraging this understanding to forge meaningful rapports in both a personal and professional context is imperative.

The robust team dynamics of my International Consulting Project group was testament to the fact that IMD was successfully able to instil a high degree of cultural awareness and emotional quotient in its participants over the course of the year. Given that our ICP is positioned at the latter stages of this intensive program, this gave us an opportunity to showcase the aforementioned capabilities.

Our group comprised of individuals from four countries; China, Brazil, Monaco and India. Throughout the course of the project, we had our fair share of disagreements, arguments, differences and scenarios where I recall the tension in the room being palpable for days on end. A lot of these issues could be attributed to an eclectic set of beliefs and expectations, as a function of group diversity.

Alexis, Isabella, Gavin, Marcelo, Shaunak

What resonated with me most was each individual’s willingness to take critical feedback in their stride and make a relentless effort to work on areas of improvement. I was pleased to observe the tangible progress in the quality of our cooperation, mutual respect and interdependence, amongst other facets of team dynamics. This was validated by our ICP mentor. We also made a conscious decision to give every member an opportunity to lead the team through different phases of the project and this turned out to be an enriching experience for us all.

We had the privilege of traveling to France and the Netherlands for our client interactions and primary consumer research. The subtle variation in the work cultures in these two regions was eye-opening. For most of our team members, elements such as the travel, the primary and secondary research and the client presentations were a unique preview into the world of consulting. Moreover, the scope our project entailed implementing a B2C digital retail strategy; a topic that had us engrossed right at the outset.

We also developed a strong sense of camaraderie outside of the dungeons, courtesy of our very own in-house five-star multi-cuisine Chef Alexis, who took the initiative to get our group to bond over exquisite risotto and wine dinners. I also have a vivid memory of the seventeen-hour Sunday, a day before our second client presentation and the jovial spirit with which we supported each other, given the exigent circumstances, was heart-warming.

To my Professor Stephane Girod, thank you for the tremendous support, the attention to detail, wholesome feedback and for ensuring that the learning was fruitful for us as participants. And to the rest of my teammates, Gavin, Isabella, Alexis and Marcelo, “as always, it’s been an absolute pleasure!”

The full team – including Professor Girod!

Shaunak Grover

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