A Moroccan ICP Adventure

“Shukraan”, I told my driver, as he warmly said goodbye from Casablanca Airport. ‘Shukran’ translates to thank you in English.  As the plane gained altitude, I settled into my seat reminiscing about my experiences – the intensity of the cobra as it swayed to the snake charmer’s flute in Jemaa el Fna, the sweet smell of mint tea drifting in the bazaars of Marrakesh and the broad smile of street vendors serving sweetmeats and tea in Chefchaohen. Morocco had amazed and sometimes overwhelmed me by its sights and smells and the kindness of its people. The country in one word is “eclectic” in terms of its people, languages and terrain but these eclecticisms make it a whole.

Very much like my consulting project team members – a Romanian, a Japanese, an American, a South African and an Indian. Each having his own quirkiness and experience of around ten years to base it on. Brought together in May, to consult for a large Moroccan company, our ICP project goal is simple – analyze the market opportunity and define an entry strategy for a byproduct of current operations. Six months later, even after spending numerous hours in the dungeons we are still struggling. We must balance client and stakeholder expectations, deal with changing priorities and learn to work with each other. Combine this with job search and personal commitments and the task seems overwhelming.

However, like most experiences this year, the ICP experience has taught me to persist and prioritize. My team is a support system, each member filling in for the other and helping to manage failures with banter. Over the course of this year, I have transitioned from having to take time off after a failure to planning weekend trips right after I have received a rejection phone call. This year at IMD has taught me to “get knocked off and stand right back up, ready for the next punch.” Having a peer group which, like you, is constantly setting stretch goals despite failures, motivates you.

Setting stretch goals is a theme that resonates with my client as well. A national company quickly diversifying its products and geographical focus. Our client team is young, with many folks educated outside the country but returning to serve in their country of origin. It’s fun learning that their lives are just like mine even though spent on another continent. The support from our faculty coaches has been outstanding. For all these experiences – working with a Rockstar team on a challenging problem in a new continent and getting a chance to experience the hospitality of its people, I say “Shukraan”.

Moroccan Mining Team – Adrian, Takashi, Peter, Jaco and Perwez

Perwez

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